Title: Food Sampling Drives Sales -Justify
1ADC DEMOS Australia Demonstration Company
2FOOD SAMPLING DRIVES SALES -JUSTIFY
3Product Demonstration Improves Sales
You cannot expect to carve out a niche for your
brand unless you have a USP to boast about. You
must offer a service that will make you stand out
from the rest. As such, if you think that product
demonstration alone can help you overcome the
business hiccups and glitches, perhaps you are
wrong. Even if product sampling and
demonstration is something that you have
incorporated in your marketing strategies
already, it still needs amendments, that extra
feel-good factor that you must allow your
consumers to experience. In fact, if you walk
into a major shopping centre, you will see
spruikers and assistants to help you arrive at a
decision about a product or any service that you
are planning to avail.
How Does Sampling Work?
It is simple. When any consumer walks into the
shopping centre, you approach the prospective
client with the product, request him/her to taste
it if willing, and then get the feedback
promptly. Of course, you can apply the same
principle even for a merchandising Company. When
it comes to apparel, you can request them to try
it out. Whatever the feedback is you make a
note of it and later discuss with your project
head about the positive and the negative points
that you have collected in your feedback book.
4CONCLUSION
Benefits of Food Sampling
The benefits are many. First and foremost, you
get an instant feedback about the product. As a
result, you are in a better position now to adopt
new strategies to make your products and services
better. It allows you to strike up a
conversation with the representatives of the
company. They usually take down your contact
number so that they can get back to you later. It
can be vice versa too if you have liked the
product after sampling. And you can always revert
later so you become a prospective lead. There is
also better in-store experience as in case of
Australia Demonstration Company, where majority
of the in-store experience is positive feedback.
Regardless of whether it is ADC Demos or any
other company, the reputed brands have adopted
this tool for tapping into the sphere of their
target audience. Food sampling and product
demonstration have become an integral part of
marketing. And it will not be wrong to say that
there are many companies that have already
witnessed a steady growth in their ROI. It is
also a universal truth that the more effort you
put into a project, better is the outcome. After
all hard work and most importantly smart work
never go into waste.
5Thank You