Latest Updated SEO Rules for Google Ranking

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Latest Updated SEO Rules for Google Ranking
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Being the best SEO Company is not a piece of
cake. Just when you thought you knew all about
SEO, let me tell you that Google has a 160-page
long search quality evaluator guideline document
for managing the ratings and ranking of your
website. To add to the pains, it keeps changing
for strict quality control.
While awareness about SEO is making it easier to
understand the process of Google ranking,
constantly changing norms are ensuring that
violations from this awareness are minimized. So,
lets look at some of the top updates which are
likely to impact the Google rankings in 2018.
1.Greater Dominance of Mobile-First Indexing
Most probably your SEO consultant has already
briefed you up about the importance of mobile
scalable content. If you have not invested in
mobile-first indexing, then now is the right time
to start. With more than half of the Google
searches already being fired up from mobile
devices, Google is up for giving more weight to
content which fits and justifies itself on mobile
platforms. In the coming times, it might not be
shocking to see mobile indexing as the topmost
criterion for deciding page rankings.
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2. Prevalence of Artificial Intelligence
Gear up well because beating up the machine
learning AI systems like RankBrain developed by
Google is not going to be easy. With ambitious
projects like Google brain, the ranking
algorithms are going to be even more complicated.
The prediction rates are going to shrink for
sure. In scenarios like these, the only hope for
becoming the best SEO company remains in
customizing your content to match and correspond
well with the queries fired by users of the web
facility you are working for.
3. Linkless Brand Mentions are expected to pick
up
Most of the SEO packages in Singapore and abroad
including link-building services are expensive.
Unlinked brand name mentions are one positive
change expected to be used by Google. This will
abolish the huge existing brand mention margins
between the bigger players and small enterprises.
Inventors Navneet Panda and Vladimir Ofitserov at
Google LLC have filed a patent number US8682892
related to this strategy.
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4. A crackdown on irrelevant guest-posting
Link building is one of the major criteria used
by Google to decide page rankings. Pertaining to
this knowledge, many website owners are using the
practice of article marketing. In the coming
months, Google is expected to cross-examine the
relevance of guest-posting and guest-blogging. To
pass in this examination, ensure that all that
you post on your webpage is relevant to your
readers. Failing this criterion, your Google
ranking may slip on the back benches. So, choose
a SEO package which can offer you a legitimate
web traffic in Singapore.
5. Voice Search and Featured snippets
Voice searches are a thing now. With almost every
5th search on mobile being a voice search, the
featured snippets may be the ones you would like
to focus on instead of the top ten organic
rankings. Featured snippets are mentioned on the
top of Googles organic rank list. Most of the
voice search results are extracts from these
featured snippets.
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So, as fast as the feature of voice
search will expand, so will the rivalry between
the featured snippets and organic listing. These
snippets can be of a paragraph type, list type or
a tabular representation. According to the recent
analysis by a top SEO consultant, the paragraphs
type featured snippets are talking more business
currently.
The knowledge of these latest updated SEO rules
for Google rankings can level up your marketing
game in a business where awareness is everything!