Strategies of Facebook Messenger Marketing?

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Strategies of Facebook Messenger Marketing?
There are now more than 1.3 billion people using
Facebook Messenger every month. Yes, billion
with a b! Have you considered the possibility of
using it for your Facebook marketing? We
certainly have. And we have been experimenting
with different ways to include Messenger as one
of our go-to marketing tools, by sending out our
latest blog posts through Messenger and engaging
and helping our customers through the platform
too.
1. Advertising on Facebook messenger The
chat-oriented feature of Facebook Messenger has
made it the part of many brands advertising
strategies today. Facebook messenger ads are ad
features that have evolved recently. These ads
enable the Messenger users to see your ads and
eventually develop an interest in your business.
Finally, they initiate a text conversation with
you for further interactions.
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• You can benefit from the following different
  types of Messenger Ads
• Destination ads
• Sponsored messages
• Home section ads
• It has become important to do Facebook messenger
  marketing.

2. Distribute your content to a wider
section Facebook messenger is one of the most
significant places for posting your contents.
Although the most used technology for sending
materials to the target audience are emails, yet
the Messenger strategy shows a 242 percent
higher open rate and a 619 percent higher click
rate of the contents sent through Facebook
messenger.
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3. Assist your followers to find the most
appropriate content Use Facebook Messenger to
help your followers to pull your shared content
to themselves. This is one of the successful
marketing strategies companies make use of
Messenger chatbots who help their followers to
find articles that they want to read. This is
considered to be an unobtrusive way to deliver
personalized content to your target audience.
4. Inform your followers about your business
events When you are using Facebook for business,
consider using Facebook Messenger also. This is
a useful platform to send important information
and reminders about your business events to the
people and ask them to sign in. Companies who
have been using the strategy of marketing with
Facebook messenger have seen the response rate
go up significantly than that on email.
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5. Create premier sales leads Since its
inception, Facebook Messenger has the quality of
attracting a great deal of peoples attention.
This further helps to generate sales leads that
are sure to convert. To establish the fact
Dmitriy Kachin from Chatfield ran
click-to-Messenger ads. According to his findings
the response rate on Facebook Messenger is
incredibly high at the moment conversation with
a chatbot that would ask a series of questions
compared to emails.
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6. Re-involve your prospective clients Create
loyal consumers through Facebook Messenger.
Foster existing relationships with your clients
by providing up-to-date contents as well as
sponsored messages. Sponsored message lets the
users initiate a Messenger conversation with
anyone who has messaged your Facebook Page
before. Using sponsored messages you send
promotions directly to those people with whom you
are already communicating in messenger.