digital marketing course in cochin

1
Digital Proschool

• https//digitalproschool.com/

2
What Is SEO?

• SEO can be elaborated as Search Engine
  Optimization, it simply means, optimizing your
  blog
• posts or web pages for the search engines to
  bring more visitors to your sites. SEO can be
• divided into two major factors

3
Importance Of SEO

• 85 of all Web site traffic originate from a
  search engine.
• SEO is 6 times more effective than a banner ad
• SEO Delivers qualified leads
• 55 of online purchases are made on sites found
  through search engine listings
• Top 30 results receive over 90 of search

4
Types of SEO

• OFF Page SEO

• On Page SEO

• Having optimized titles and descriptions
• Proper URL Structures
• User friendly navigation (user sitemaps)
• Optimized internal links
• Text Formatting (use of h1,h2,bold etc)
• Image optimization (image size, proper image
  names, use of ALT tag)
• User friendly 404 pages
• Fast loading pages
• Mobile Friendly pages
• Top quality fresh content (This is always the
  most important SEO factor!)
• External links (no broken links or links to
  bad sites)

• Directory Submission
• Article Submission
• Blog Commenting Submission
• Classifieds and business listing
• Guest blogging
• Social Bookmarking Submission
• Search Engine Submission
• PPT Sharing