Social Media Advertising (2)

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Social media Advertising Tips
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Social Media Advertising

• Social media advertising is a must if youre
  looking to reach a new, targeted audiencefast.
• Of course it can be scary to move from an organic
  social strategy to putting real money on the
  table. So, its important to understand all the
  options.
• In this guide, we explain how to use the various
  types of social media ads to achieve real
  business results while maximizing your spend.

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Tips for Social Media Ads

• Know what business objective youre trying to
  achieve
• Know your target audience
• Let your organic posts inform your ads
• Pay for what matters Impressions or engagement
• Design your ads with mobile in mind
• Test your ads to optimize performance
• Measure resultsand report on them

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Know what business objective youre trying to
achieve

• Its no accident that we start each section of
  this guide by reviewing the business objectives
  each type of social media ads can help you
  achieve.
• Its awfully hard to achieve your goals if you
  dont know what your goals are in the first
  place.
• Understanding your business objectives is
  critical.
• It ensures you choose the right social network to
  advertise on.
• It helps you choose the right advertising
  solution within that platform.
• It even guides your creative strategy.

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Know your target audience

• Weve listed some audience considerations for
  each of the social networks.
• Keep in mind that they all offer quite specific
  ad targeting.
• Know exactly who youre trying to reach to take
  maximum advantage of these targeting options.
• This ensures you get the best bang for your
  advertising buck.

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Let your organic posts inform your ads

• Track which ones are being clicked, liked,
  shared, and commented on.
• These high-performing messages make the best
  candidates for social ads.
• If youre branching out into a new network with
  your social media advertising, start small.
• Use what youve learned from your organic posts
  as a starting point.
• However, know that those lessons will not
  necessarily translate across social networks.

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Pay for what matters Impressions or engagement

• To keep your budget under control, think about
  whether you want impressions or engagements.
• If youre paying every time someone sees your ad
  (impressions), your message can cast a wide net.
• But if youre paying for engagement, you only
  want people who are really interested in doing
  business with you to engage.
• You dont want to pay for engagements that are
  not relevant to your business goals.
• The wording of your ad should help people
  identify whether its for them or not.

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Design your ads with mobile in mind

• That means most social media ads are being viewed
  on mobile devices.
• Your mobile ads should be specifically designed
  for the small screen.
• Incorporate images that are easy to view on a
  pocket-sized device. (Unless, of course, you
  specifically choose desktop placement.)
• If you have a bricks-and-mortar business, you can
  use geofencing to target mobile users when they
  are in a specific zip code.
• This means they only see your ads when they are
  close enough to walk in your front door.

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Test your ads to optimize performance

• One of the great benefits of social ads is
  instant feedback.
• You can gauge the effectiveness of a sponsored
  post in minutes and follow up with advanced
  analytics reports.
• The best practice is to test several ads with
  small audiences to determine what works best,
  then use the winning ad in the primary campaign.
• Testing one ad against another to determine what
  works best and refine your strategy is known as
  A/B testing. Its a critical part of your social
  media advertising efforts.
• Weve got a full guide on how to do it right here
  digital marketing agency in Madurai

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Measure resultsand report on them

• Measuring your results and having concrete data
  about the value your ads bring to the company
  (purchases, leads, and so on) is a key part of
  proving ROI.
• And if you can prove that your ads are paying
  off, that will ensure you get the budget you need
  to continue your work.

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• The major social networks offer analytics to
  help
• you measure the results of ads. Weve created
• in-depth guides on how to use them
• Facebook analytics
• Instagram analytics
• Twitter analytics
• LinkedIn analytics
• Snapchat analytics
• Pinterest analytics

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Conclusion

• Social media sites are becoming more and more
  popular everyday with new people joining sites
  creating a wide variety of people for companies
  to advertise to, also as shown above advertising
  generates obvious results.
• Visit Digital marketing company in Madurai