Social Media Advertising

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Web Development
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Content

• Social Ads Are Still Relevant
• Facebook Messenger Holds High Interest for
  Marketers and Advertisers
• IGTV and Facebook Watch May Be Key to Reaching
  Younger Audiences
• Marketers Interest in Ads on Pinterest and
  Snapchat May Be Growing

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Social Ads Are Still Relevant

• The effectiveness of paid social media as a
  customer acquisition channel isnt declining.
• If you want to be part of the action and benefit
  with your own social media ads, you need to know
  where your target market is hanging out.
• Which social networks are they using and how are
  they using them? Once you have these insights,
  youll know where to place the bulk of your ad
  dollars to reach the people you want to reach.

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Facebook Messenger Holds High Interest for
Marketers and Advertisers

• While Facebook is clearly the most used social
  platform for paid advertising at this time, data
  from the Social Media Marketing Industry Report
  shows that marketers are also willing to invest
  in other platforms to see if and how they work.
• Savvy marketers will note Messengers increased
  adoption and will be formulating a plan to take
  advantage of this via Messenger ads as chatbot
  use and Messenger marketing increase.

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IGTV and Facebook Watch May Be Key to Reaching
Younger Audiences

• More and more people, especially the younger
  generations, are looking to social media for
  answers on what to buy and where to buy it.
• In-stream video ads during long-form video
  content may provide a new solution for brands
  hoping to reach those consumers via paid social.

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Marketers Interest in Ads on Pinterest and
Snapchat May Be Growing

• Paid social is continuing to grow on all
  platforms.
• As more marketers realize the importance of
  meeting customers where they are, theyll turn to
  smaller platforms to reach those core audiences.

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Conclusion

• What do you think?
• Are you ready to dive deeper into paid social
  media for the rest of 2018 and going into 2019?
• How do you think paid social will help you grow
  your business in the months to come? visit
  Digital marketing agency in Madurai