AB 219 Quiz 1 NEW

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www.assignmentcloud.com KAPLAN AB 219 Quiz 1
NEW 1. Question Indicate whether the statement
presented is true or false. The Internet is an
important resource for gathering competitive
intelligence, but non-computer sources such as
company salespeople, industry experts, and
Uniform Commercial Code filings can be equally
valuable. 2. Question What is the philosophy
that focuses on the internal capabilities of the
firm rather than on the desires and needs of the
marketplace? 3. Question Indicate whether the
statement presented is true or false. The system
most commonly used for gathering marketing
information is called an information
processing system.
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4. Question Which definition below describes
secondary data?
5. Question What is the term that refers to a
companywide business strategy designed to
optimize profitability, revenue, and customer
satisfaction by focusing on precise
customer groups? 6. Question Indicate
whether the statement presented is true or false.
A strategy that focuses on keeping and improving
relationships with current customers is called
relationship marketing. 7. Question What is
the term for the delegation of authority to
employees to solve customers' problems quickly-
usually by the first person the customer notifies
regarding a problem? Question 8. Question
Indicate whether the statement presented is true
or false. Tim's Telemarketing Service is using
creative tactics to get prospective customers to
buy a product they may or may not need. This is
known as the relationship concept. 9. Question
Indicate whether the statement presented is true
or false. A specially designed phone room used to
conduct telephone interviewing is known as a
central-location telephone facility.
10. Question Indicate whether the statement
presented is true or false. A sample arranged in
such a way that every element of the population
has an equal chance of being selected as part of
the sample is a non-probability sample.