AB 219 Quiz 7 NEW

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www.assignmentcloud.com KAPLAN AB 219 Quiz 7 NEW
1. Question What is the fourth stage of the
product life cycle?
2. Question What is the first stage of the
product life cycle?
3. Question Indicate whether the statement
presented is true or false. An example of a PSA
(public service advertisement) is
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the Smokey the Bear commercial that reminds
everyone to be careful not to start forest fires.
4. Question Indicate whether the statement
presented is true or false. Developing strong
loyalty by creating satisfied customer who will
buy additional services from the firm and are
unlikely to switch to a competitor is the idea
behind relationship marketing.
5. Question Indicate whether the statement
presented is true or false. A service mark is the
exclusive right to use a brand or part of a
brand. Others are prohibited from using the
brand without permission.
6. Question What type of brands are Fruit of
the Loom and Kodak examples of?
7. Question An empty airplane seat produces no
revenues for a day. What characteristic of
service is this referring to?
8. Question Indicate whether the statement
presented is true or false.
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9. Question What is the third stage of the
product life cycle?
10. Question What is the term for physical
evidence of a service, including the physical
facilities, tools, and equipment use to provide
the service?
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