eCommerce SEO Guide For Your Online Store

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SEO Guide For eCommerce Website
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What is eCommerce SEO?

• eCommerce SEO is all about ensuring your product
  pages appear among those ten organic search
  results. Better eCommerce SEO ensures that your
  products get discovered online.
• Search Engine Optimization is a low-hanging fruit
  for eCommerce websites and ever-evolving affair
  to retaliate the fierce eCommerce competition.
• Despite the fact that SEO has the highest ROI of
  any eCommerce marketing campaign, most online
  shops are put together with little to no
  consideration of search engines.

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Why SEO Matters?

• SEO helps in building traffic for your website
• Any successful website is measured by its
  incoming traffic
• It makes it easy for search engines like Google,
  Bing and Yahoo to find your website
• SEO is an absolute must for any eCommerce
  Website
• Last but not the least, SEO helps your website
  rank higher than your competitors

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What eCommerce SEO Strategy Involves ?

• Keyword Research The types of keywords customers
  are searching
• Site Architecture Based on your keyword research
• On-Page SEO Strategic keyword optimization of
  meta tags and content
• Technical SEO Help search engines crawl site
  efficiently
• Local SEO Attract local organic traffic (if you
  have a brick and mortar shop)
• Content Marketing Drive additional organic
  visitors
• Link Building Improve the authority of your
  website
• Measuring SEO Success Using tools like Google
  Analytics and Ahrefs

eCommerce SEO Strategy
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Keyword Research
There are three primary areas you need to focus
on while performing Keyword Research.

1. Find keywords for your homepage and product
pages 2. Identify keywords for blog topics 3.
Avoid keyword cannibalization
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Competitor Research
There are three primary areas you need to focus
on while performing Competitor Research.

• Compile a list of keywords your competitors
  appear to be using.
• Pull out a list of the places your competitors
  are getting their inbound links from.
• eCommerce stores should pay special attention to
  the architecture for Popular Products in a
  particular category, Related Products, Top Rated
  Products, Recently Viewed Products etc.

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Quickly Find Site Errors

• The high priority errors you need to address
  quickly
• Redirect any '404 Error' pages to actual content
• Change '302' redirects to '301' redirects
• Update/Remove duplicate content pages, meta
  titles, and meta descriptions
• Optimize website loading speed

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On-Page Optimization

• On-page optimization includes all of the actions
  you take within your own web pages to help your
  site rank better. When it comes to on-page
  optimization.
• There are Eight Key Targets you need to focus
  on-

Keyword Optimization Site Structure Internal Linking Usability Mobile Version of Website Customer Reviews Rich Snippets Social Media Integration
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Further Testing

• After you have worked on your on-page SEO
  (including usability), its important to put a
  testing and optimization strategy in place
• Use analytics to see which keywords are
  converting the highest
• Use PPC Campaigns to find high-converting
  keywords you should add to your SEO strategy
• Test meta titles and descriptions to increase
  click-throughs
• A/B test the page content to increase
  conversions from web traffic

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Adding Blog Content

• You can optimize each Blog post for a keyword
  that you arent targeting through the main pages
  of your site.
• The blog posts should be high quality and
  insightful. You should hire an experienced,
  professional blogger who not only understands
  your industry, but also has a basic understanding
  of SEO.

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Link Building

• When it comes to link building concentrate on
  earning quality inbound links. You can do this by
  offering a high-quality guest posts, a quote for
  a story, co-authoring a research study, putting
  together a great infographic, and so on.
• Here are a few types of links best suited for
  eCommerce websites
• Product Reviews
• Press Mentions
• Awesome Content
• Broken Link Building

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THANK YOU