Optimize Amazon Product Listings PowerPoint PPT Presentation

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Title: Optimize Amazon Product Listings


1
Optimize Amazon Product Listing
  • The Appeal Guru

https//theappealguru.com/
2
Optimize Keywords
  • The product listing must contain searched keyword
    else customer wont be able to see your products.
  • Include all the relevant keywords on the product
    page.
  • Conduct keyword research using Amazon keyword
    research tool Sonar.

https//theappealguru.com/
3
Add Keywords to Product
  • Product Title Place the top keywords in title.
  • Backend keywords Add up to 249 bytes of
    important keywords in search terms (also known
    as generic keywords.)
  • Bullet Points and Product Description You can
    place more keywords here, but only if it doesnt
    disrupt the informative clarity of the product
    texts.
  • Other Keyword Types Some products allow
    additional keyword, such as Target Audience
    (e.g., men/women). Amazon filters them in the
    search.

https//theappealguru.com/
4
Optimize Amazon Listing Content
  • Content optimization can increase the
    click-through rate (CTR) in the search result and
    the conversion rate (CR) on the product page.
  • Three important points are Product Information,
    Product Texts Images.

https//theappealguru.com/
5
https//theappealguru.com/
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Product Texts
  • Follow these principles when creating
    descriptions and product texts (title, bullet
    points, product description).
  • Information Provide all necessary information
    for the buying decision.
  • Communication Highlight the benefits and USPs
    (Unique Selling Propositions) of the article in
    the description. How do your products features
    help potential buyers? How exactly do they
    benefit from them?
  • Presentation Structure the information so that
    customers can receive it quickly and easily.

https//theappealguru.com/
7
Product Images
  • The first thing the customer looks at is the
    images of a product. Thus, they have a high
    priority for the CTR and CR.
  • The main image should have core product only,
    with white background.
  • In additional images can contain accessories
    packaging, text demonstrative graphics.

https//theappealguru.com/
8
Further Product Information
  • Additional information can be entered for each
    product.
  • Fill this information as thoroughly as possible
    The filter navigation in the sidebar of the
    Amazon search uses it, as well as specialized
    product finders.
  • It will help you to improve the conversion rate.

https//theappealguru.com/
9
Customer Reviews Questions Answers
https//theappealguru.com/
10
Easy Optimization
  • The easiest safest way is to hire someone who
    does this job better.
  • The Appeal Guru helps you to choose the best
    keywords that will increase your profits.
  • Its our money back guarantee, that if your
    product rank does not improve then well refund
    your money.
  • Apart from this we offer Amazon Sellers Appeal
    Suspensions get their accounts reinstated
    within 72 hrs.

https//theappealguru.com/
11
Reach Us
  • Address
  • The Appeal Guru Limited,Prospect House, 2
    Athenaeum RoadLondon, UK
  • Phone
  • 442038241889
  • Email
  • info_at_theappealguru.com
  • Website
  • https//theappealguru.com/

https//theappealguru.com/
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