EVERYTHING YOU NEED TO KNOW ABOUT OUTDOOR SIGNAGE RENTALS

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EVERYTHING YOU NEED TO KNOW ABOUT OUTDOOR SIGNAGE
RENTALS

• By BIG DIGITAL

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• Digital signage is a rapidly growing advertising
  medium that provides businesses with a wide range
  of exciting ways to engage with prospects and
  customers, promote brand awareness, increase
  conversions and sales, and much more. Indeed,
  nearly every store, restaurant, school,
  airportyou name ithas at least one digital
  display promoting a brand, advertising a product
  or service, giving directions, or inviting
  prospects to step up and interact.
• Outdoor signage is fast becoming the new medium
  for reaching your audience wherever they are.
  Fortunately, these businesses dont need to make
  a big financial investment purchasing digital
  signage equipment and accessories to enjoy the
  numerous benefits. With outdoor signage rentals,
  you can take advantage of the latest,
  eye-catching, and customized digital advertising
  options, including lighting packages, virtual
  reality, RFID applications, touch screens, video
  walls, iPad integration, and interactive
  technology, among others, for about 1,000 a
  month compared to 200,000 and over if you
  purchase the equipment.

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• Outdoor signage rentals are a great advertisement
  option that gives your business flexibility and
  control over your promotion or marketing campaign
  with a time commitment that suits your needs and
  budget.Here are some other things to keep in
  mind about outdoor digital signage rentals
• Digital Signage Rentals can be used across all
  Industries
• Retailers have probably enjoyed the benefits of
  digital outdoor signage for the longest period
  compared to other business sectors. With
  strategically placed digital screens that contain
  the right message, digital signs can draw the
  attention of traffic and deliver on the bottom
  line by providing an eye-catching way to showcase
  new products and services, promote closeouts, and
  give shoppers incentives that drive sales.

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• Other industries are using digital outdoor signs
  to drive their businesses in other ways
• Transportation centres, including subways, train
  stations, and airports, use digital signs to
  inform travellers about schedules while
  displaying relevant revenue-generating ads.
• Institutions, including schools and college
  campuses, use digital signs to give directions
  and communicate with students, as an alternative
  to the traditional bulletin boards and printed
  calendars. They are also integrated with the
  emergency evacuation system.
• In the hospitality sector, digital signs are used
  to inform patrons about the services and
  activities available on and off the property to
  maximize the use of services, increase enjoyment,
  and deliver on the bottom line.

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• These are just some of the ways that digital
  outdoor signage have transformed advertising in
  different industries, replacing rigid
  conventional print signage that needs to be
  designed, printed, mounted, and protected from
  the elements. Digital content, on the other hand,
  can be designed and changed remotely, and easily
  configured to display different messages on the
  same or different screens at different times.
  They can even display content in real-time.
• More than a Replacement for Billboards and
  Posters
• Digital signage rentals are not simply a
  cost-effective billboard or an alternative to
  posters and other print media. Digital signs are
  incredibly versatile, and allow you to
• Embed a screen into any surface, including a pump
  at the gas station, vending machine, elevator,
  and so on.

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• Gather anonymous audience analytics Digital
  signs are smart, and if fitted with a sensor, can
  be used to collect audience analytics
  anonymously. For instance, they can be used to
  track the number of people who viewed the sign,
  their gender, age, and other metrics. This
  information can then be used to customize the
  signage to target a specific demographic, or for
  strategic store design and product placement.
• Engage your audience Unlike traditional
  advertising channels that offer one-way
  information flow, your users can interact with
  signs through touch screens, mobile devices, or
  gestures.
• Generate additional revenue Digital signage is a
  new medium that is so pervasive. It is considered
  the fifth screenafter film, TV, PC, and mobile
  deviceswith many businesses accepting
  third-party advertisements to run on their
  digital signage equipment to flip in rotation
  with their own for additional revenue.

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• Modern digital signage solutions feature new
  display technologies, HD video, perceptual
  computing (voice or gesture interactions), and
  high-powered multicore processors that businesses
  can leverage for rented digital advertising
  without incurring the hefty cost of purchasing
  the equipment, updating it, or chasing new
  technologies.
• Attention-Grabbing Content
• If youre looking to display automated content,
  such as directional information, emergency alert
  and guidance, or customizable welcome messages,
  then digital outdoor signage can help you to
  easily grab the attention of your audience.
• But to achieve this, your digital signage must
• Be of the right size - The signage must be
  appropriately sized to ensure that it is large
  enough to be noticeable and the content clearly
  visible. A very big sign, on the other hand,
  would be a waste of money.

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• Have good visuals - You should be creative when
  choosing fonts, images, colours, and other
  elements. The layout should be well planned with
  the right number and combination of elements to
  create an attractive sign that draws attention
  and communicates the intended message.
• Be simple with accurate information - Adding too
  much information to a small sign will make it
  appear cluttered and shabby, and possibly confuse
  your audience. Try to use a combination of
  graphics and text to reduce the word count. In
  addition, make sure that the text is accurate,
  with no spelling and grammatical errors.
• Cost-Efficient
• Digital signage rentals come in a broad range of
  setups, from low-cost simple signs to high-end
  complex signs with one or multiple screens. When
  using multiple screens, you can choose to
  showcase the same or varying content. Users have
  an abundance of choices when it comes to digital
  signage to fit their marketing needs and budget.

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• And because you dont own the advertising
  equipment, you wont have to incur the additional
  costs of updating and maintaining worn, broken,
  faded, cracked, or obsolete signs. During your
  advertising campaign, you can rent the most
  up-to-date digital signage that helps you create
  an impressive, engaging, and memorable display.
• Final Note
• Some people still think of digital signage as
  just an electronic way to display information.
  The fact that it is electronic allows the
  designer to use a wide range of effects and
  gimmicks to make it eye-catching. But beyond
  advertising and promoting your business or brand,
  digital signage provides in-store entertainment
  and provides the user with a personalized
  experienced through the ability to be
  interactive.
• Outdoor signage rentals are a unique means of
  advertising because they are both dynamic and
  interactive. They are engaging, cost-efficient,
  and eco-friendly. You only rent them when needed
  for the duration of your digital signage
  advertising campaign. When the campaign or season
  is over, you return it without incurring any
  storage, security, or updating costs.
• To learn more, call Big Digital at 888-979-7020
  or contact us here.

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Contact Details
Address 116 Geary Ave 202a,Toronto, ON M6H4H1,
Canada Website https//www.bigdigital.ca/
Email info_at_bigdigital.ca Mobile
Number  888-512-5590