Marketing via podcasting (Kind of Audio Marketing) - An Overview

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Marketing Via Podcasting
Submitted By
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What Is Podcast?

• Podcast A digital audio file made available on
  the Internet for downloading to a device,
  typically available as a series, new instalments
  of which can be received by subscribers
  automatically.

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Why to Use in Digital Marketing?

• Podcast ads are effective and can be very
  engaging Convincing To get visitors
• Podcasting is a great addition to your marketing
  mix Blogs, Newsletters etc.
• Podcasting is Huge, and its Growing everyday
• Podcasts can even give you the audience that
  traditional texts visual content arent
  reaching.

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Roles in A Podcast

• Content Rating Category describing content of
  Podcast.
• Host Person talking in Podcast
• Subscribe Series of a show
• Episode One Show
• Serial Subscribed podcast with multiple episodes

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Uses Of Podcasts

• Sell A Product
• Education
• Product Introduction
• Website Traffic or Blog Traffic
• Ask For Donations
• News
• Embedded Sponsored Ads (Brought to you by
  Messages)
• Crowdfunding Call-To-Actions

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How To Create A Podcast

1. Feed
2. Gear
3. Room Setup

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How To Create A Podcast Feed

• Getting listed in iTunes Podcast Directory
• Audio file RSS
• Uploading

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How To Create A Podcast Gear

• Microphones
• Recording Software
• Headphones

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How To Create A Podcast Setup

• A room for setup
• Remote Setup Tools
• Enough Space

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How Can We Market Measure Our Podcast?

• Post to blog or website
• Submit to podcast directories
• Use of tags in submission
• Track downloads
• Consider contact forms

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Podcast Sharing Directory

• https//www.podbean.com
• https//www.libsyn.com/
• https//www.buzzsprout.com/
• https//www.spreaker.com
• https//audioboom.com/
• https//www.blubrry.com/
• https//soundcloud.com/for/podcasting
• https//anchor.fm/

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Podcasts Play Online

• https//www.entrepreneur.com/listen/how-success-ha
  ppens/329087
• https//www.entrepreneur.com/listen/how-success-ha
  ppens/326013

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Thank You
Happy Podcasting