What is Search Engine Optimization

1
Search Engine Optimization

• .

2
Topics In SEO

• What is SEO?
• Examples of Search Engines
• Types of SEO
• History of SEO
• Steps to Learn SEO Techniques
• How SEO Works
• Steps to Developing a Good SEO Strategy
• Tips and techniques of Optimization

3
History of SEO

• Brian Pinkerton created first crawler i.e. web
  crawler which is used to index web pages and
  generated 25 top websites list.
• One of earlier crawler is Lycos which was
  launched in 1994 and it had indexed over 60
  million documents by 1997.
• Google launched Page rank also known as link
  juice in order to rank pages more accurately, in
  1998.
• In 2000, Google launched Ad words as CD model
  generated paid links, quotes and more languages.
• Google launched Ad sense in 2003.
• Google announce Google analytics in 2005 and It
  gave SEO experts to track performance.

4
What Is SEO

• SEO Stands for Search Engine Optimization.
• SEO helps in increasing quantity of website
  traffic.
• SEO Helps in increasing quality of website
  traffic.

5
Examples of Search Engines

• Google
• Yahoo
• MSN
• Bing
• Ask.com
• Aol.com

6
Types of SEO

• There are 2 type of search engine optimization
• White Hat SEO
• Black Hat SEO
• White HAT SEO
• Its techniques and methods to improve search
  engine ranking of website. White HAT SEO
  techniques such as website HTML optimization and
  restructuring, high quality content development,
  link acquisition.
• Black HAT SEO
• For obtaining high ranking for website, Black Hat
  SEO uses weaknesses in search engine algorithms.
  Black HAT SEO technique involves link spam,
  cloaking, hidden text, keyword stuffing and
  hidden links.

7
Steps to Learn SEO Techniques

• From Industry Point of View, Learning SEO
  techniques is an interesting. In order to get
  good glance, First we should need to learn
  basics. There are basically 2 types of
  techniques
• On page
• Off Page
• On-Page SEO
• We do on-site SEO in order to improve search
  engine ranking and visibility. On-page ranking
  factors are
• Content of Page
• Title tag
• URL
• Image ALT text
• Off-Page SEO
• Off Page SEO refers to techniques which we can
  use improve position of website in SERP.
• Off-SEO refers to actions taken outside of own
  website to impact your ranking within SERP.

8
How SEO Works

• Google has crawler which goes out and collect
  details about content which they find on
  Internet.
• Crawlers bring all those 0s and 1s back to search
  engine to build index.

9
Steps to Developing a Good SEO Strategy

• Add Quality Content
• Execute quality link building campaign
• Both search engines and actual website visitors,
  help in writing copy to appeal.
• Study competitors and search engines
• Constant monitoring of rank to target search
  terms.

10
Tips and Techniques of Optimization

• Keyword research should be related to business.
• Use Text Links
• Identify competitors and level of competition.
• Use descriptive title tags for each page.
• Ensure that text in HTML-text and not image text.
  
• Obtain inbound links
• Learn regarding search engine marketing.