Franchise marketing

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Franchise marketing - There is no room for
mediocrity here
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• Franchise marketing is way different from
  marketing of independent business entities. This
  is because the products and business strategies
  are same for every member of the franchise family
  and so are the marketing strategies. There is so
  no room for custom made marketing solutions for
  every member here, though of course the
  strategies can be tweaked a little in certain
  necessary cases.

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• The franchise system as we all know is a model of
  business wherein the franchisor sells the rights
  of the business, products, logos and brand name
  to independent entities with the agreement that
  they will operate as per the agreed upon
  guidelines. Franchise marketing therefore is not
  an easy exercise since the interests of both the
  franchiser and the franchisee are required to be
  catered to, here.

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• Franchise marketing makes the task easy for the
  scores of franchisors since they do not have to
  run around to get tailor made marketing plans for
  them. Their marketing strategies and plans are as
  per their agreement with the franchisee. The task
  is complex for the marketing agencies that
  formulate Franchise marketing since they have to
  cater to everybodys interest here.

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• In franchise marketing, the platforms for
  advertisements, and the content and the copies
  for radio, television, print and social media
  platforms remains the same for every member. It
  is important to understand that if the franchise
  marketing content and plans are of high quality,
  every member of the franchise family stands to
  gain. The opposite shall hold true in case these
  are of mediocre quality.

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• It goes without saying that for every franchise,
  Franchise marketing should be highly creative.
  Although the interest of every member is taken
  into consideration while formulating the
  marketing plan, yet the solutions may not find
  favors with certain members. Therefore, it is
  important that the chosen agency be experienced
  in handling franchise models and should cater to
  every members suggestions and complaints.

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• The Mauldin Group
• CONTACT US
• Cell No 678-573-5026
• Visit us https//www.themauldingroup.com/