Do's & Don'ts of Starting an E-commerce Business

1
Do's Don'ts of Starting an E-commerce Business
Too many people have great ideas. But not all
great ideas turn into successful businesses. Or
even get off the ground. One of the most common
business ideas that people have these days is
starting an e-commerce business. It can go both
ways depending on how well you plan and execute
the idea. But there is no sure shot formula that
works. There are, of course, things that you
should and shouldnt do if you want a successful
business. Let's explore both
2

• Dos
• Have a Business Plan
• This is the most basic thing to do. You have to
  have a plan of how you are going to run your
  business and how you are going to take it
  forward. It is important to know the efforts and
  investment your business requires. A proper
  business plan works as a map to guide you
  through each obstacle. It also works like a
  planner to help you carry out your tasks one
  after the other. Preparing a business model
  first will give you an overview of how your
  operations should look like.
• Audience Research
• For any business to function, you have to
  understand the market and to be specific, your
  targeted audience. This determines how you
  market your products as well. If you are selling
  something that targets young adults, you want to
  use the means and the language that they speak
  in. but if you are selling something to the old
  generation, you have to change your medium.
  Older people are more likely to come across ads
  on the TV or in the newspaper, as opposed to the
  internet.
• So, understanding your audience should be your
  priority.

3

• Fulfilling Commitments on Time
• You must take care to not commit prematurely to a
  launch date if you are not sure about how much
  time it will take. Your audience should in no
  case, be disappointed. The thing that is most
  likely to delay you is the development. You have
  to make sure to choose the right platform for
  your e-commerce store. Out of the many platforms
  that are available, Magento is your best option
  because it is mobile friendly, customizable and
  has plenty of other great features. To make sure
  that your development process goes smoothly,
  hire a Magento 2 development company and let
  them handle it. A smooth, error-free development
  process can help you come through on your
  commitments.
• Donts
• Unrealistic Aspirations and Expectations
• Like any other business, your e-commerce business
  also has to struggle to get anything close to a
  profit. You have to pace yourself when it comes
  to expecting success. In a competitive market,
  you have to work hard and have patience when it
  comes to thriving. You have to make sure you put
  in all the work and deliver a quality shopping
  experience to make it to the break even.

4

• Copy Blindly from your Competitors
• There is no fixed pattern that you can follow to
  take your business to the top level. There are
  of course certain practices which help in
  getting success but no sure fire way to get it
  all. However, this does not mean you copy from
  your competitors. Everyone conducts business
  differently. So what you might see at the
  surface of another business is not all the
  information that you can simply imitate. You have
  to work with the resources you have to get the
  best value for your money. That gives you a
  long-term guarantee of achieving long-term
  benefits rather than quick, fluctuating bouts of
  successful periods.
• Try to do Everything Yourself
• Having the courage to start-up is half the
  battle. But it doesnt mean there arent a lot
  of other things to do. As a founder, a lot of
  responsibility falls on you. You have to learn to
  delegate your tasks to others who can help you.
  The first step for this is, hiring Magento 2
  developers, to build a great website for you.
  The best Magento 2 development companies will
  have Magento 2 developers that are Magento
  certified. You can definitely trust them to give
  you top-level service. Delegating tasks for
  other parts of setting up too. You have to hire
  someone to manage your finances, marketing, etc.

5
This is not a definitive guide but these are some
definitive pointers that you can look at so that
you dont get overwhelmed in the magnanimity of
starting your business. It isnt easy for sure,
but if you take careful, well-planned steps then
it should help lessen your worries slightly.
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