BUS SHELTER ADVERTISING

1
BUS SHELTER ADVERTISING
2
Introduction

• In bus advertising, buses and their related
  infrastructure is a medium commonly used by
  advertisers to reach the public with their
  message
• Bus Shelters provide excellent exposure to
  pedestrian and vehicular traffic.
• Shelters give consumers something to look at
  while theyre waiting for the bus, making them
  particularly effective for advertising
  point-of-purchase and directional information.
• Bus Shelters provide excellent exposure to
  pedestrian and vehicular traffic.
• Shelters give consumers something to look at
  while theyre waiting for the bus, making them
  particularly effective for advertising
  point-of-purchase and directional information.

3
Availability for local business

• A relatively low cost of entry allows local
  organizations and small to medium size business
  access, while the large format adverts suit large
  brands too.

4
Non-content based advertising

• Bus stop adverts cant be ignored or switched
  off.
• They are an interruptive marketing technique.
• Thats not to say the brand behind shouldnt seek
  to target their audience, but they dont need to
  ask permission before delivering content.

5
Reach

• Our shelters are located in some of the highest
  traffic locations in and around Squamish.
• We have secured bus stop locations at the
  gateways of all Squamish sub communities, in
  front of and near all the schools where traffic
  speeds are reduced and bus stops with high
  transit usage.

6
Local

• Bus stop posters are a great local campaigning
  tool.
• They are on the ground and speak to a local
  audience with the added benefit of being
  inexpensive enough to alter (and increase
  relevance) for different locations.

7
Your business stands out

• They are, in the space of a standard bus stop,
  exclusive (usually two ads at most share the
  space).
• A rarity in your average highly branded urban
  environment, your brand can own the uncluttered
  space.

8
Conclusion

• Bus advertising is very beneficial to businesses
  as it reaches a vast and varied audience.
• Production values on bus stop adverts typically
  conform to very high standards.
• Advertising at bus stops is a great way to target
  a local audience.
• As a bonus, bus stop ads are easy to customise
  for different regions to make them more relevant.
• As buses travel to various places throughout the
  day, such as business areas of the city, suburbs,
  universities, shopping districts, etc. bus
  advertising has a very wide reach.
• Adinn is one of the best outdoor advertising
  agency in Kerala which has a 100 success rate in
  outdoor campaigns.