Digital Marketing for Small Businesses

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(No Transcript)
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Digital Marketing for Small Businesses Digital
marketing is a far cry from the old-fashioned
billboard or direct mail method of advertising.
If youre a small business owner and you arent
devoting serious time, energy, and consideration
to digital marketing and what it can do for your
business, youre probably missing out on a large
swath of potential clients and profit.
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Read on to see how digital marketing can take
your small business to the next level. What is
digital marketing?
KAMI HUYSE
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Digital marketing refers to marketing efforts
that use the Internet/digital avenues to reach
potential clients. The possibilities are
seemingly endless with the ever-evolving digital
tools on the market today. Digital marketing
includes social media marketing, email marketing,
content marketing, and search-engine-optimization
(SEO) of websites, just to provide a broad
overview.
Digital marketing encompasses not just methods of
engaging with consumers, but also tools that tell
you the degree to which your message(s) are
resonating with those who are receiving it and
give you information about those potential
clients.
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BENEFITS OF DIGITAL MARKETING
First of all, a primary benefit of digital
marketing is that so many people are using
digital, electronic avenues these days not
having a presence for your business on these
mediums is a good way to miss out on a key
audience of potential clients. In addition,
digital marketing allows you to see results as
they occur. Tools like Google Analytics make it
easy to gather data and see whats working and
what isnt.
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HOW TO USE DIGITAL MARKETING TO YOUR ADVANTAGE
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If your marketing goals are constantly unmet,
consider employing digital marketing blog
posts, social media content, social media ads,
e-books for lead generation, search engine
optimized web pages, and more. Blue Edge Business
Solutions can work with you to make digital
marketing work for you, creating a comprehensive
plan that will boost your brand and give you
tangible results!
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https//blueedgebusiness.com/