How Big Data analytics play an important role in business

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How Big Data Analytics Play Important Role In
Business
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INTRODUCTION

• In the technological era, enterprise companies
  compete among themselves by incorporating
  high-end technology in their business systems.
  Many companies are adopting big data analytics
  for their business growth. Big data is nothing
  but data in huge sizes that eventually grow with
  time.

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INTRODUCTION

• The management of such data is complex and
  difficult. It requires a specific management tool
  to control such huge data. Big Data Solutions is
  a bunch of structured and unstructured data that
  takes variety, volume, and velocity to determine
  and manage. Earlier it was difficult to manage
  such huge data but now with the big data
  technologies, it is easy.
• Importance of big data analytics solutions for
  business

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Implementation of price differentiation strategies

• Nowadays to reach new heights, companies are
  strategizing with customer and product level
  pricing with the incorporation of big data
  analytics. According to a survey, about a 9 rise
  in operating profits can be achieved with only a
  1 increase in selling price.

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Increased customer responses

• The use of big data analytics solutions and data
  mining techniques, the companies can now detect
  customer behaviors. The insight to the customer
  behaviors helps the companies to develop a strong
  relationship with their customers. This also
  helps to look into the products and make efforts
  for a better service.

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Incorporation of big data in sales and marketing

• With the new technologies introduced in the
  market every day, the companies now invest a huge
  amount in sales and marketing. The Big Data
  Services helps the companies to investigate
  operational and customer analytics, R D and
  compliance and fraud monitoring.

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Incorporation of AI in Big Data Solutions

• There is a series of change that the big data
  analytics bring to the sales and marketing sector
  of a company. Therefore it becomes hard for the
  system to manage the huge data. The companies are
  incorporating artificial intelligence in their
  systems to control the data and manage tasks.

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SEO and SEM

• Search engine optimization and search engine
  marketing play a significant role in effecting
  big data analytics. The SEO and SEM, content
  management, SMM are the core areas that lead to
  the growth of a business.

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Conclusion

• Big Data Services is a huge success for both
  large and small-sized companies. Many enterprise
  companies use big data technology for reducing
  working capital costs and increasing revenue.

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