Big Data in Ecommerce

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Big Data In E-Commerce

• -Use cases-

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Introduction

• We know the creation and usage of data has been
  increased exponentially all around the globe.
  This incredible increase in infinite data sets
  becomes the root of Deep learning(AI) to emerge
  as the hottest tech trend everywhere. In the
  previous article, we have discussed such uses
  cases of Deep learning in social media especially
  Facebook, and now we are going to see how big
  data is being used efficiently by the top
  e-commerce industry leaders, and what are the use
  cases of big data analytics in the e-commerce
  industry?

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Big Data In E-commerce

• Scenario
• Have you ever seen an ad on Facebook, Twitter or
  on a website that shows a product which you have
  browsed in an e-commerce website a week before??
  If you have seen this, you have become the
  targeted customer of them for the preferred
  product item. They used to show their ads again
  and again, and send you marketing campaigns, or
  sales pitches through any medium until you made a
  purchase, or even after the purchase. Why this is
  happening? How do they know you have browsed for
  a product?

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Big Data In E-commerce

• Because All our actions on an e-commerce website
  are kept stored along with cookies and browsing
  histories, then that information will be
  transformed into data or data sets. Based on that
  data, e-commerce businesses will send you
  enhanced marketing campaigns, sales pitches,
  special deals, offers and etc.
• This is one of the big data concepts that
  e-commerce websites often used in order to
  strengthen their sales funnels and this will be
  the main objective using big data in e-commerce.

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Big Data In E-commerce

• E-commerce websites like Amazon or dont have any
  option to maintain user retention. So, they just
  need to track the customers and target them based
  on their location, age, interests, shopping
  behaviors and so on with the optimized
  advertisements. Since this kind of customer
  targeting brings a huge ROI, they believe data
  analytics along with advertisements as the
  backbone of business growth.

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Interesting statistics

• In 2017, Amazon has become the fourth-largest
  advertiser in the U.S along with the massive
  investment of 3.4 billion on advertisements.
  Reference adage.com
• Also by 2017, the annual marketing of Amazon was
  10.070 billion dollars. Reference
  spinutech.com
• So, it is clear that all the e-commerce sites are
  believing that, advertisements as the main source
  for their revenue, But, before executing those
  optimized marketing campaigns they have to
  analyze their customers with data analytics. This
  is how big data works in e-commerce

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Big data Use cases in E-Commerce Industry

• 1. The use of Predictive Analytics
• 2. Optimizing the Product Price
• 3.Helps to Forecast the Demand
• 4.To bring Better Customer Experience
• 5.To create Personalized Stores
• 6.To Increase Conversion Rates and sales
• 7.Can increase the decision making on
  micro-moments
• Read out the Detailed Explanation Of this Use
  Cases _at_ Bibrainia.com

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