Benefits of Participating in an Exhibition

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Benefits of Participating in an Exhibition
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Benefits

• Brand Awareness
• Behavioral Effect of Brand Awareness
• Consumers get the Information they need
• Behavioral Effects of Features
• Reminders and Ad Repetition

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BRAND AWARENESS

• If you were stranded on an island with no signs
  of human life and decided to open a shop, youd
  get no business because no one would know that it
  exists.
• Even if you started a business in a busy city,
  the only people who would know about it are
  friends, family, and the lucky ones who happen to
  be walking or driving by at the moment they need
  exactly what you offer.

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BEHAVIORAL EFFECT OF BRAND AWARENESS

• Brand awareness has a neutral effect on
  consumers.
• An advertisements first job is to let people
  know that your product or service is available to
  them.
• People who view advertisements find out about
  your products similarly to how they find out
  about current events in the news.
• At this stage, consumers go from not knowing that
  your business exists to gaining awareness of your
  brand in the case of a future purchase.

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CONSUMERS GET THE INFORMATION THEY NEED

• Most advertisements will provide consumers with a
  general idea of the products features.
• In order for an advertisement to be effective, it
  must show enough to raise curiosity.
• A simple phone number will give them a means of
  contact in case they have further questions or
  want more detailed product information, but an
  advertisement should at least give consumers a
  pretty good idea of what your product, service,
  or company is all about.

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BEHAVIORAL EFFECTS OF FEATURES

• The features of your product are analyzed
  rationally by consumers.
• A logical listing of features gives consumers an
  idea of functionality and works on an
  intellectual level with the ad viewer.
• If youre advertising a vacuum, a logical feature
  would be that it cleans dirt from the carpet.
• For a consumer whose vacuum just broke, this
  analysis of features might lead them to a store
  to compare vacuum cleaners.
• Having an ad showcasing your product will make
  your brand seem that much more memorable in the
  eyes of a consumer.

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REMINDERS AND AD REPETITION

• Memory is not perfect.
• If you make an advertisement and only show it
  once to an audience, the impulse buyers might
  make a hasty decision, but most will not.
• In most cases, it takes a few times before an ad
  really sinks in.
• Thanks to technological innovation, tracking
  allows online advertisers to reach the right
  audience.
• If you announce on social media that youre
  engaged and change your status on Facebook,
  youll start to see advertisements for wedding
  photographers, planners, and all sorts of other
  wedding-related ads.

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CONCLUSION

• Advertisement is a necessity in this
  competition-driven market.
• Understanding how advertisements affect consumer
  behavior will help you to build a better ad
  contact Leading advertising agencies in India.
• Whether youre looking to create television ads,
  radio ads, digital ads and more.