Factors That Will Influence Law Firm Marketing In 2019

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Factors That Will Influence Law Firm Marketing
In 2019
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Increasing Trust In Local Results
The increased use of mobile devices led to a
boost in local searches. More and more people are
looking for products or services in their
geographical location. Such users are looking for
solutions on the go and are ideal for
conversions. Google is displaying a 3-pack of
local business listings just above the organic
results on SERPs. The number of people making a
selection based on local search results is
steadily growing.This year attorneys must
intensify their efforts to target clients in
their geographical location. They must ensure
that their NAP- name, address, and phone number
is the same on all digital avenues.
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Online Marketing For Law Firms
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Better Click-through Rates In Featured Snippets

• A lot of people are asking questions instead of
  typing short phrases in the search box. This has
  been made possible by the emergence of voice
  search. As compared to other people, legal
  searchers are more likely to ask questions. The
  featured snippets shown on top of search results
  provide a brief answer to their query. In case
  they find it useful, they click to visit the
  website which posted the content. The
  click-through rates of featured snippets
  especially when people are looking for services
  are increasing.

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Google Remains The SearchGoogle Remains The
Search Engine Market Leader Engine Market Leader

• Google remains the undisputed market leader in
  search engines. Globally, it has captured over
  90 of the total market share. Other search
  engines like Yahoo and Bing have just about 2
  each of the market share. These two entities fare
  a little better in the US where Yahoo has
  cornered about 8 and Bing around 5 of the total
  market. These figures indicate that Google
  dominates the search engine domain. All law firm
  marketing strategies

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Consumption Of Video Content Is Increasing At A
Rapid Pace

• Do you know which is the most popular website in
  the world after Google? According to Alexa, it is
  the video-sharing network YouTube. A study says
  that mobile video consumption is rising by 100
  every year. Another by HubSpot suggests that
  about 55 of people watch online clips every day.
  Legal professionals simply cannot afford to
  ignore these statistics. Their digital
  promotional plan will be incomplete without a
  video marketing strategy.

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