Digital Marketing Trends and Innovations in 2019

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ATOMIC MARKETING
FULL SERVICE ADVERTISING AGENCY IN EL PASO, TEXAS

• DIGITAL MARKETING
• TRENDS AND
• INNOVATIONS IN 2019

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Introduction
MAIN DISCUSSION POINTS
Voice search Video and virtual content
Chatbots Virtual reality
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Digital marketing trends and innovations have
transformed the operations of organizations
communication to the audience. The use of
digital devices and platforms alongside
traditional marketing techniques has attracted
viewers closer than before to business
enterprises. Additionally, consumers have
expanded a wider choice of entertainment and
access to products and services effectively. The
interaction of organizations in the expansion of
new markets and service delivery has become more
convenient because of effective communication
through new ways in digital marketing trends and
innovations. Furthermore, organizations have the
opportunity of developing new skills and using
new tools to improve the competitiveness of
their businesses or companies through the
utilization of digital marketing trends and
innovations in 2019.
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Voice search
Voice search has become more popular because of
improvements in voice recognition. The ability
to use voice search has enabled for the rise of
smart speakers who can order items and control
elements of smart voice devices at home through
verbal command. The value of voice search is
expected to rise to 40 billion in the United
States and 5 billion in the United Kingdom by
the year 2022 because of the development of
strategies in voice commerce and consultancy.
Additionally, through research, it has been
noted that voice search has increased on mobile
especially Android devices and smart speakers
are becoming popular over time.
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VIDEO AND VIRTUAL CONTENT
Video and virtual content have
Besides, traditional content
become more popular because of the
watched on televisions sets in
creation of platforms such as
the past has been transferred
YouTube, Netflix, Facebook live and
and now available in
Amazon prime video. The creation of
smartphones as video and virtual
videos has become a big trend in the
content. The trend has
world today and it continues to grow
developed speculations by Cisco
over time because of the presence of
of 82 establishment of internet
platforms created and need for
traffic in video content by the
entrepreneurship.
year 2021.
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Chatbots
Chatbots are relevant in interacting with website
visitors on their terms within various
websites. The use of chatbots is essential in
the development of artificial intelligence over
the years with improvements in the ability to
hold a basic conversation with visitors. The
chatbots give information to visitors by
answering most asked questions as humans do.
Besides, chatbots promote customer support as a
representative would enable for support systems
within the live representation. The use of
chatbots is cheaper than customer support, and
it does not equip but instead answers customers
questions with precise answers in an almost
instant reply.
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Virtual reality
Virtual reality in the release of a product
ensures that risks are eliminated on the
prospects part and symbolizes that the service
provider is ahead of the game. It inserts objects
into a real-life setting and allows people to
add items to an environment and see how it looks
when the objects are included. Additionally,
virtual reality creates a different new
environment that is experienced by an individual
using games while business utilizes the ability
in marketing purposes. The technology has been
used over the years to promote an e-market of
48.1 million in America with vast experiences to
the customers.
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