The Basics on Content Creation

1
What and WHy

• Content writing and creation

2
What is content writing ?

• WHAT AND WHY

• The process of creating consumable material for
  Websites, Social Media Campaigns and Emailers and
  other sources.
• Content writing and Content creation have a
  significantly big difference between them.
• Writing content for blogs, website information,
  sales copies, e-books, podcasts, social media
  descriptions come under content writing.
• Content writing focuses on the textual
  representation of ideas.
• There are various styles, voices, formats, and
  figures of speech that can influence content
  writing.
• We will try to understand what makes a good
  content writer and how to write good content with
  relevance to the subject at hand.

3
What is content creation

• WHAT AND WHY

• The process of generating content for any
  platform in various formats such as text, image,
  video, graphics etc.
• Content creation essentially means ideating and
  visualising content in various contexts.
• Be it a creative Instagram photo, a youtube video
  or a Facebook post, all these come under the
  umbrella of content creation.
• Content creation involves more thinking and being
  innovative with the campaigns you decide to run
  for various platforms.
• And obviously every piece of content created
  requires a certain amount of content writing.
• What is a campaign? A set of content with a
  common theme/idea generated for specific
  audience(college students, teenagers ,
  entrepreneurs).

4
What a content writer/Creator needs to know
(Basics)
WHAT AND WHY

• Coming up with intuitive and creative ideas.
• A good command over the language of interest.
• Writing in a format that inspires and influences
  the consumer.
• Relevance of content to the target audience and
  business.
• Content writing formats for specific platforms.
• SEO (Search Engine Optimisation) techniques.
• What will sell and what will not.
• Diversification of content
• You will learn a ton more in the coming lessons..

5
WHY IS content writing/creation important

• WHAT AND WHY

• Your content is what bridges the gap between a
  sale and a visit.
• A content writer is basically the face of the
  business.
• The content you create/write is the first mode of
  communication between the business and the
  consumer.
• Great content will instil a need in the consumer
  for the service/product being offered.
• Tag lines are the best examples of great content.
  
• LOréal Shampoo - Because Youre Worth it
• Clinic Plus - Strong and Long
• Clever use of words can make or break an
  organisation.

6

• WHAT AND WHY

SEE YOU IN THE NEXT LESSON ON NEUROMARKETING