Top Emerging Trends of the Global In-flight Entertainment Market

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Top Emerging Trends of the Global In-flight
Entertainment Market
The In-flight entertainment (IFE) Market has been
an integral part of the air travel experience
since long. IFE constitutes a wide assortment
of informational and entertainment content,
delivered on a high-spec screen, which can help
create an enjoyable in-flight experience for
passengers even for a long flight. In-flight
entertainment system provides an opportunity to
enhance customer loyalty and satisfaction. Over
the years, In-Flight Entertainment Systems have
had many facelifts. IFE apps, entertainment
kiosks, and pre- flight downloads are a few of
the recent innovations of IFE that are giving
travelers more choices of entertainment than
ever before. Considering this growth, the global
IFE market is projected to reach USD 7.65
billion by 2023, according to MarketsandMarkets.
Download PDF Brochure _at_ https//www.marketsandma
rkets.com/pdfdownloadNew.asp?id860 There are
mainly four factors involved in the growth of IFE
systems 1. Growing passenger air traffic in
emerging countries 2. Innovative entertainment
product launchings 3. Increasing competition
between airlines 4. Growth opportunities in
airlines IFE systems can be categorized in terms
of content, hardware, connectivity, and
communication. While content can be stored or
streamed, IFE systems can have either
non-portable or portable hardware with wireless
or wired options for connectivity and
communication. Due to in-flight connectivity,
more and more passengers can experience the same
entertainment in the air as they do on the
ground. In-flight connectivity in flights has
emerged as one of the key drivers for in-flight
entertainment. What can be beyond offering an
internet connection? Lets take a look at some of
the popular trends of IFEs
In-Flight Passenger Engagement Platforms
The growing preference for using the Internet is
the market driver here. Airlines are trying to
provide engagement services to enhance the
passenger experience with Android-based in-seat
IFE platforms, wireless IFE, internet
connectivity, etc. The future of the
passenger/cabin interaction is beyond mere
entertainment. Moreover, the scenario now has
changed from Please entertain me to I want to
entertain myself. With IFE engagement platforms,
passengers can preview content, set up custom
playlists, and even resume entertainment from a
previous flight. They can directly sync their
devices with the IFE system onboard, load custom
content, and commence the entertainment
experience. The
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operator will provide in-seat power, access to
wireless IFE system, and Wi-Fi services so that
the passengers can use their own devices to
stream the content. This also enables travelers
to plan their holidays, book hotels, and explore
street-level views of a city. In-flight Commerce
and Retail As IFE systems are evolving into
digital platforms, airlines have the opportunity
to reinvent in-flight ecommerce. Airlines can
now turn to third-party merchants such as hotels,
restaurants, duty-free retailers, transportation
companies, sellers of event tickets, etc., to
develop an onboard retail environment as part of
their in-flight internet shopping portals. With
the proliferation of e-commerce, passengers also
expect an In-flight Retail up in the air to
purchase from a duty-free showcase, which
displays a selection of the duty-free items
available only for onboard purchase through the
seatback screen and tablets that are provided by
the crew or even from their own personal devices.
Meal Ordering Services
Besides a few airlines that allow passengers to
place orders via the in-seat IFE system, some
airlines provide Meal Ordering Services
passengers for digitally-enabled FB service via
a smartphone. The smartphones are connected to
an independent plug-and-play Wi-Fi router that is
isolated from the onboard connectivity system,
which passengers can use. All smartphones with no
SIM card, synchronize to intercommunicate during
the entire flight duration. These smartphones can
be blocked from launching any applications apart
from the Meal Ordering app. This will help
fulfill each order faster in a more efficient
and more personalized way. Passenger Information
Services With Passenger Information Services,
pursers can learn about passengers food, wine,
and seating preferences, as well as issues faced
during their travels as they have an access to
data of passengers previous trips with the
carrier. At the same time, pursers can use
passenger information services to instruct the
cabin crew about the passengers special needs
before the flight, get an outline of the several
languages spoken by the crew on the flight, as
well as reassess flight attendants on the spot.
On the other hand, the PIS system can also help
the crew to execute in-flight upgrades (from
business to first class) as well as post
customer feedback.
Aircraft-to-Door with 3D Geotainment Moving Maps
and In- flight Travel Planner
3D geotainment with moving maps provide an
interactive satellite image, which helps
passengers explore the flight paths and specific
location of the destination. Also, to help make
the arrival experience more seamless, airline
tie-ups with cab service providers with in-flight
travel planners, which allow passengers to
explore and schedule ground transportation
options while they are flying. After booking
their ride in-flight, passengers receive a text
message upon landing to confirm their booking and
pickup point. Moreover, in-flight travel
planners can fetch historical or real-time
traffic data to get an accurate arrival time at
the passengers final destination rather than
simply displaying the estimated arrival time at
the destination airport. Passengers can also
leverage the in-flight portal to arrange for
destination services such as trips, dinner
cruises, and concert tickets. In-flight
Advertisement and Promotion Airlines help
startups stream business videos on the seatback
screens of business-class passengers. With
in-flight advertisement and investment plans,
startups can request an opportunity to be
featured on airlines IFE system. Entrepreneurs
looking for promotion and advertisement for their
business ideas can record a two-minute video
pitch and upload it to the airline websites, to
be viewed and rated by
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other passengers in-flight. This helps in gaining
exposure among the thousands of business
professionals who fly regularly. Anyone
interested in hearing more about a particular
business or startup idea can then get in contact
with the airline to get the contact details of
the entrepreneur. Remote Access Although premium
cabin screens are touch-enabled, sometimes they
are too far from a seated passenger to reach
comfortably. Passengers can ask for an alternate
device or screen application that enables them
to pair their personal devices with the IFE
system that can be used as a remote or second
screen in flight, just to augment their
experience. Apart from this, some airlines also
have tablets that can act as an interactive
second screen for controlling seat and cabin
environment and navigating the IFE system. These
are typically bigger 13-inch capacitive touch
screens with Wi-Fi, a high-definition camera,
microphone, speakers, and other options on
board. Dont miss out on business opportunities
in In-flight Entertainment Market. Speak to our
analyst and gain crucial industry insights that
will help your business grow. About
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