Digital Marketing Course Details For Beginners

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Digital Marketing Course Details For Beginners

• Presented By- Abhinav Shashtri

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Index Index Index
SR.No Title Slide No
1 Introduction- 3
2 1. SEO- 4
3 2. Social Media Marketing- 6
4 3. E-mail Marketing- 7
5 4. Content Marketing- 8
6 5. Search Engine Marketing- 9
7 6. Data Analytics- 10
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Introduction-

• Today for business promotions and advertising.
  Digital and conventional marketing are necessary
  to achieve business goals. The Digital Marketing
  Course information helps you to learn and adopt
  all the marketing practices which associated with
  the digital marketing industries.
• This focuses on digital marketers and businesses
  to build marketing campaigns that can boost
  business-reach, and target more audiences,
  generate better traffics and that will offer more
  leads/conversions.
• Digital Marketing campaigns are powerful,
  cost-effective, and measurable and can optimize
  any business. A Digital Marketing Course offers
  participants to learn and master the complete
  landscape of digital marketing techniques and
  associated mediums.

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1. SEO-

• SEO or Search Engine Optimization ensures that
  your website ranks higher in the search engine
  results and gets drives more traffic organically.
• As increasing the visibility of your website so
  that means it reaches the right audience. When
  you end up ranking on top of search results, you
  have to work higher on SEO practices for your
  website.
• SEO Marketing is an essential part of the Digital
  Marketing Course that will teach you SEO tactics
  and methods. With the knowledge SEO domain, SEO,
  link building, mobile SEO, off-page and on-page
  SEO you can easily make your brands online
  presence.

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2. Social Media Marketing-

• Last Few Years ago social media platforms were
  only used to connect with friends and share our
  personal thoughts and feelings with the world.
• Then after big brands recognized the potential of
  Social Media and quickly started using it into
  their promotional activities. This makes Social
  Media Marketing an important part of a Digital
  Marketing Course It is the latest form of digital
  marketing, which helps brands to build their
  image by providing their message in an effective
  way. It is one of the most impactful forms of
  marketing, making it a necessary part of every
  digital marketing campaign.
• https//www.exltech.in/digital-marketing-course.ht
  ml

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3. E-mail Marketing-

• Email marketing is an old way but still one of
  the most effective ways for a business to connect
  with its audience. A good relationship and
  effective targeting only possible through email
  marketing.
• Email Marketing Course teaches students how to
  drive new sign-ups, generating new leads,
  targeting an audience in a way that achieves
  results and ultimately converting potential
  customers into consumers. Email marketing is
  something that every business can use. Some of
  the valuable components of email marketing are
  Announcements, Marketing offer, Newsletter, and
  Event invitation.

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4. Content Marketing-

• Content Marketing is what makes everything
  successful in digital marketing practices.
• When you have great quality and relative content,
  it takes efforts to pay off the digital marketers
  to attract the audience. great content is another
  way to optimize your page for getting more
  visibility on the search engines.
• Content can target the audience and convert them
  into customers. For achieving that, one has to
  create and publish high-quality content in the
  form of blogs, articles, images, videos, etc. For
  an effective content marketing campaign, one has
  to know what type of content should be published
  on various online platforms.

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5. Search Engine Marketing-

• Search Engine Marketing is the main form of
  Digital Marketing.
• It is one of the most highly used digital
  marketing practices in todays competitive
  environment and one of the most effective ways of
  growing ones business and promote products.
• Search Engine Marketing can include both paid and
  unpaid methods. It is mainly the practice of
  increasing the visibility of a website and its
  products in the search engine result pages
  (SERPs) through the implementation of paid
  advertisements.
• Here the advertisers have to bid against certain
  keywords that target their customers these
  advertisements that appear on the search engines
  like Google, Yahoo and Bing are called Pay per
  Click ads.

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6. Data Analytics-

• Data Analytics Course helps you to Track and
  Monitor digital marketing Campaigns.
• Analytics Training gives you insights into the
  real-time performance of your Site, Data Flow,
  and Visitors behavioral preferences. You will
  get to learn different analytics tool that you
  can use to collect, track, and measure, analyze
  and report your overall website data.
• Data Analytics will help you analyze the
  performance of your website that will guide you
  to optimize your web page in the most
  result-oriented manner respectively. Once you
  master in it, you can understand your traffic
  source, analyze their behavioral tendencies, and
  improve your campaign to make it more successful.
  With effective use of Data Analytics, you can
  track and measure the ROI of digital marketing
  and advertising campaigns that will convert into
  more leads, better sales conversion and improves
  online presence.
• https//www.exltech.in/
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