7 factors to consider when choosing an offshore vendor for SEO services

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7 factors to consider when choosing an offshore
vendor for SEO services
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7 factors to consider when choosing an offshore
vendor for SEO services
SEO experience
Checkout how many years of SEO experience do they
actually have? Are they a newbie or have they
been around? Engage an SEO company that has
thorough knowledge of how Google search works,
understands the nuances of search engine
algorithms and is experienced in providing
tangible results. Whether you are looking for
organic SEO, local SEO, or Ecommerce Seo, the SEO
provider should know exactly what it takes to
create a successful organic search marketing
campaign.
Focus on eCommerce SEO
Hands on experience in eCommerce SEO is a must as
most retail sales happening nowadays are on
eCommerce portals. The SEO provider must know the
ins and outs of eCommerce SEO campaigns and
strategies and should be able to implement them
successfully. As popular Ecommerce platforms are
not really SEO friendly, significant
customizations are required to even insert meta
tags. It is here that programming skills
inEcommerce website development play a critical
part.
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7 factors to consider when choosing an offshore
vendor for SEO services
Technical and programming skills
As SEO tasks require making recommendations about
page speed, rendering, lazy loading, server side
redirects, microdata tagging, and basic HTML
tags, it is worthwhile engaging an SEO company
that understands the programming implications of
the changes it makes on a website, what errors
and objections can come up during an
implementation and how to overcome them.
Content creation
The SEO provider must have good writers who can
create good content in such a way that it begins
to rank higher for the related keyword searches.
This is known as SEO optimized content writing
and requires skills in using keywords in the
title of the web page or the blog post and then
strategically using them at various places. In
this way the content becomes optimized for search
engines as well as humans.
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7 factors to consider when choosing an offshore
vendor for SEO services
Customer references
It is prudent to cross-check customer references.
This helps to validate claims being made by the
SEO provider. Secondly, contacting a reference
enables you get a fairly good view of how good or
bad the engagement was and what was the overall
customer experience. Did the SEO efforts prove
beneficial? Did the website achieve higher search
engine rankings?
Proven techniques
The SEO provider should be conversant with all
the latest SEO practices and techniques. Further,
keeping a tab on the latest SEO trends is a best
practice. When combined with the knowledge and
experience gained from working on specific client
projects, the SEO provider is able to implement
proven strategies on any SEO project,howsoever
challenging it might be. The experience gained
enables it to make informed decisions as against
educated guesses made by its competitors.
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7 factors to consider when choosing an offshore
vendor for SEO services
Communication and reporting
Communication and reporting are critical factors
that can never be overlooked. You will like
receiving regular interactive monthly reports
that highlight statistics, tasks completed,
content creation, and upcoming tasks planned.
The ability to interact with members of the SEO
provider's team goes a long way in resolving
issues at short notice, especially if you are
working with an offshore SEO provider who does
not work in your own time zone.
Conclusion
By following the above mentioned 7 steps, you
will be in a better position to choose your
offshore SEO provider. You will be able to
segregate quality SEO providers from other
fly-by-night operators. Always prepare and follow
a long term SEO strategy and earmark short-term
achievable milestones in it.
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Techindia Software
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Add Naraini Complex, 120/611-a, Lajpat Nagar,
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