The Future of Digital Marketing

1
The Future of Digital Marketing

• 2020

2
Introduction

• From banners to big Information, digital
  marketing has regularly adapted on Online
  Marketing Singapore to meet the requirements of
  customers and brands alike.
• Today, with large connectivity and established
  digital Marketing infrastructure, changes are
  happening rapidly. The traditional digital
  marketing landscape of paid media, SEO, content
  marketing, social media, community management,
  Email Marketing are experiencing dramatic growth
  and changes as creative in technology
  developement.

3
Paid search

• Paid search, or search engine marketing, is the
  marketing practice of creating web traffic by
  buying advertisements on search engines.
  Marketers either pay every time their ads is
  clicked on is referred to as pay per click or
  PPC. Digital Marketing Agency Singapore generally
  a dedicated team choosing what platforms to spend
  on, based on where they believe the advertisement
  will receive the most traction.
• A probable distribution to this traditional of
  paid technique of paid media is programmatic
  advertising, a type of paid media that
  employs artificial intelligence to automatically
  buy digital advertising space, using data, to
  determine which audience the advertisement should
  target.

4
Content

• Video content is getting traction as an most
  popular form of content. With live video,
  stories, and Instagram TV, and more businesses
  are using Video Content as a digital marketing
  technique. Some marketers are going high and
  beyond and creating personalized video messaging
  against to email or phone calls, which may prove
  to be a promising new approach to engage
  customers.
• The recent growth of 360-degree video content
  allows viewers to control their perspective for a
  more personalized experience. Along with this
  technology, virtual reality is improving viewers
  in the brand experience completely, and with the
  virtual reality market expected to reach about
  22.4 billion by 2020, its wise for brands to
  familiarize themselves with the target of this
  technology.

5
Social Media

• Influencer marketing or Social Media Agency
  Singapore has become the equivalent of
  word-of-mouth marketing today. As people trust
  people more than brands, hearing positive
  feedback about a product or brand from an
  influencer often holds more weight and
  credibility than when it comes from the brand
  itself.
• However, this Digital Marketing saw some
  challenges in previous years as brands struggled
  to find the right people to advertise their image
  and message. Today, AI is working to solve these
  issues by making influencer marketing a largely
  automated process.. Once an influencer has posted
  or shared content, AI is able to analyze the
  data of the post to determine how well the post
  was received.
•  These advances allow the influencer marketing
  process to become less resource intensive,
  faster, and more data driven for a better
  customer experience and business relationship.