The Future of Digital Marketing - PowerPoint PPT Presentation

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The Future of Digital Marketing

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Today, with large connectivity and established digital Marketing infrastructure, changes are happening rapidly. – PowerPoint PPT presentation

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Title: The Future of Digital Marketing


1
The Future of Digital Marketing
  • 2020

2
Introduction
  • From banners to big Information, digital
    marketing has regularly adapted on Online
    Marketing Singapore to meet the requirements of
    customers and brands alike.
  • Today, with large connectivity and established
    digital Marketing infrastructure, changes are
    happening rapidly. The traditional digital
    marketing landscape of paid media, SEO, content
    marketing, social media, community management,
    Email Marketing are experiencing dramatic growth
    and changes as creative in technology
    developement.

3
Paid search
  • Paid search, or search engine marketing, is the
    marketing practice of creating web traffic by
    buying advertisements on search engines.
    Marketers either pay every time their ads is
    clicked on is referred to as pay per click or
    PPC. Digital Marketing Agency Singapore generally
    a dedicated team choosing what platforms to spend
    on, based on where they believe the advertisement
    will receive the most traction.
  • A probable distribution to this traditional of
    paid technique of paid media is programmatic
    advertising, a type of paid media that
    employs artificial intelligence to automatically
    buy digital advertising space, using data, to
    determine which audience the advertisement should
    target.

4
Content
  • Video content is getting traction as an most
    popular form of content. With live video,
    stories, and Instagram TV, and more businesses
    are using Video Content as a digital marketing
    technique. Some marketers are going high and
    beyond and creating personalized video messaging
    against to email or phone calls, which may prove
    to be a promising new approach to engage
    customers.
  • The recent growth of 360-degree video content
    allows viewers to control their perspective for a
    more personalized experience. Along with this
    technology, virtual reality is improving viewers
    in the brand experience completely, and with the
    virtual reality market expected to reach about
    22.4 billion by 2020, its wise for brands to
    familiarize themselves with the target of this
    technology.

5
Social Media
  • Influencer marketing or Social Media Agency
    Singapore has become the equivalent of
    word-of-mouth marketing today. As people trust
    people more than brands, hearing positive
    feedback about a product or brand from an
    influencer often holds more weight and
    credibility than when it comes from the brand
    itself.
  • However, this Digital Marketing saw some
    challenges in previous years as brands struggled
    to find the right people to advertise their image
    and message. Today, AI is working to solve these
    issues by making influencer marketing a largely
    automated process.. Once an influencer has posted
    or shared content, AI is able to analyze the
    data of the post to determine how well the post
    was received.
  •  These advances allow the influencer marketing
    process to become less resource intensive,
    faster, and more data driven for a better
    customer experience and business relationship.
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