Law Firm Website Design Trends To Follow In 2019

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Law Firm Website Design Trends To Follow In 2019
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Cinemagraphs Or Hero Images On Homepages
The visual aspect of a website has gained
importance over the years as organizations try to
hold the attention of visitors through enhanced
visual appeal. Many legal interfaces are moving
towards the trend of using cinemagraphs on their
homepages. These are static photographs which
contain a subtle motion which constantly plays on
a loop. The motion is generally seen in a
specific section of the image while the rest of
the area remains still. This technique is used to
provide an immersive experience and capture the
visitors attention. Another visual trick that is
being employed a lot on homepages is the
placement of hero images. A large, full-width
picture along with some compelling text is used
to cath peoples eye. You can expect these visual
trends to become more visible as this year
progresses.
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Online Marketing For Law Firms
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Using Minimalism To Emphasize The Message

• The minimalist web design technique is ideal for
  lawyer websites which strive to project a sober
  and professional image. The design technique
  involves removing all unnecessary elements which
  do not support the website goals. Attorneys are
  using the strategy to put more emphasis on the
  message of their interface. Clean layouts with no
  complex graphics or excessive text create more
  impact than visually-intense displays. Take a
  look at the image given below. A serene
  background image with a single line in the
  foreground conveying the fact that the firm
  services businesses and non-profit organizations.
  The target audience will immediately understand
  the interface may be suitable for their purposes.

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Micro Animations To Guide Mobile Users

• One of the most popular law firm website design
  trends that will become more popular this year is
  micro animations. These brief visual cues act as
  effective guiding tools especially for visitors
  who are using mobile devices. In the above image,
  you can see that the menu for Practice Areas is
  expanded. The action did not require any clicking
  and simply hovering the cursor over the text
  expanded the menu. This makes navigation
  convenient and the trick can be used to guide
  people around an interface and drawing their
  attention towards key components like CTAs.

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Live Chat To Boost Conversions

• Most attorneys invest in a website to attract
  more clients. Lawyer interfaces prominently
  display the contact information and relevant CTAs
  which can encourage visitors to get in touch with
  the agency. However, instead of simply relying on
  contact forms and phone calls to generate leads,
  law firms are now installing the live chat
  feature for the purpose. This allows visitors to
  get assistance in real time without needing to
  make a phone call. In case, a person is impressed
  by the help she receives, it also inceases the
  chances of she sharing her contact information
  with the firm. More and more lawyers will use
  live chat in 2019 to bost their conversion rate.

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