The Elements of On-Page SEO

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The Elements of On-Page SEO
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Introduction

• Today, many businesses and individuals have some
  difficulty getting discovered on the world wide
  web. With the time of potential consumers divided
  between social media and other forms of
  entertainment, both businesses and individuals
  need to find better ways to make sure their web
  presence reaches as wide an audience as possible.
  Fortunately, there is an entire practice that
  helps these businesses and individuals find
  immediate exposure on the Internet on-page
  search engine optimization. By using on-page SEO
  for their websites, businesses and individuals
  are able to direct potential consumers to their
  websites without much issue. The entire practice
  of on-page SEO, when utilized correctly, has the
  potential to significantly improve how a website
  ranks within search engine results.
•  

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Table of contents

• What is on-page SEO?
• Reasons to use on-page SEO for improving website
  rankings
• Helpful On-Page SEO Tips
• How On-Page SEO Can Help Your Business
• On-Page SEO versus Off-Page SEO
• What Makes Good On-Page SEO In 2019?
• What makes good on-page SEO in 2019?
• Making the Most of On-Page SEO

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What is on-page SEO?

• The practice of on-page search engine
  optimization looks complicated at first glance,
  but it is a relatively straightforward set of
  practices. On-page search engine optimization is
  best known as a practice that involves optimizing
  single web pages to eventually rank higher and
  produce more relevant traffic in the average
  search engine results page. The term on-page SEO
  refers to the HTML source code and the content
  for a web page, both of which are able to be
  optimized according to on-page SEO standards. By
  considering all of the individual factors of the
  HTML source code and content of a web page,
  on-page SEO combines the best version of those
  elements to help improve the search engine
  results ranking of a web page.

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Reasons to use on-page SEO for improving website
rankings

• There are many reasons why on-page SEO is widely
  used today. The most common reason, however, is
  pretty simple to understand the use of on-page
  SEO helps owners of web pages earn more
  visibility on the world wide web. The current
  practices of on-page SEO approach achieving web
  visibility by modifying and enriching certain
  elements of a web page. Some of these essential
  elements include meta tags such as title tags,
  meta descriptions, and heading tags.
• Meta tags provide search engines with information
  about any given web page. These web page elements
  get placed in the head section of the code of a
  website and help define the contents of the web
  page. When used properly, a search engine
  generally reads these tags, compares the tags
  with the related keywords of the web page with
  the web page's content, and determines a search
  ranking based on that information.

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• The meta description of a website shows what
  users will find on the web page when they
  encounter it during a web search. Search engines
  often read meta descriptions in order to sort and
  rank web pages according to the topic of the web
  page. Meta descriptions for both mobile and
  desktop websites should contain anywhere between
  165 to 175 characters.
• Heading tags are usually the tags that modify the
  lines of text above each paragraph of text on a
  web page. The h1 tag is the largest, usually used
  as the main heading on a page, while the smallest
  (h2 to h6) are primarily used as subheadings. The
  heading tags should be used to indicate what the
  web page is about, which is why many on-page SEO
  practices recommend utilizing keywords in these
  essential page elements.

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Helpful On-Page SEO Tips

• Are you building a website for your blog and
  business? Do you need assistance optimizing all
  your web pages? On-page SEO can help you
  accomplish this and bring more traffic to your
  website.
• If youve already got a piece of quality content
  or a blog that you want to share, youll need to
  optimize the page where the content is located.
  This helps Google to understand what your website
  is about and hopefully get your website to the
  top of the search engine results. The process may
  be easier than you think, but youll need to
  follow some effective and practical tips to get
  the job done. One of the first places to start is
  getting a better understanding of what SEO is.
• So what exactly is on-page SEO? This practice
  refers to the system of optimizing website pages
  so that they will show up higher in the search
  engine rankings. The goal of optimization is to
  increase traffic to your site, which could lead
  to more paying customers for your business.

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• The optimization process involves several steps.
  Most of the pointers youll receive when it comes
  to on-page SEO focuses mainly on placing keywords
  strategically on a page. These keywords have to
  match with the words people will type in the
  Google search bar when looking for a webpage that
  provides your products and services. In addition
  to having a main keyword, youll need to include
  this word in the title of your blog or article,
  as well as in the meta description and article
  headings. While this is what most people think of
  when they think of SEO, its important to note
  that the keyword method alone is significantly
  outdated.
• These days, Google is intelligent enough to
  understand related keywords and synonyms, so even
  if a person doesnt type in your exact keyword,
  theyll still be able to find your website. So,
  you dont have to be overly obsessed with
  keywords, although these are still important.
  Instead, youll need to focus on optimizing your
  search intent to make it easier for potential
  customers to find you.

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• One of the best ways to think about on-page SEO
  is that Google serves as the coach selecting
  players to be on the website team. If your
  content doesnt meet the qualifications of a
  player, meaning it doesnt match what internet
  searchers are looking for, you cant play in the
  game, and you definitely wont get to 1 on
  search engines, which is the winning spot.
• Googles whole business plan depends on Google
  providing the most relevant results in the top
  search ranking spot. Use this information to your
  benefit by combining your business instincts with
  your current keyword ranking. Its also a good
  idea to make sure your webpages load quickly.
  When it takes a long time for your images and
  content to show, searchers are likely to hit the
  back button and select another site, even if the
  website is below your search ranking. Keeping
  these factors in mind can help your online
  business or website to thrive consistently.

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How On-Page SEO Can Help Your Business

• Its no secret that having a website or blog is
  crucial when youre running a business or want to
  attract people to your brand. On-page SEO can
  help you achieve more online success, but youll
  need to keep some key factors in mind as you
  create your content as you build your customer
  base.
• Its essential to be practical when coming up
  with the right on-page SEO tactics for your
  business. Make sure that you have graphics,
  designs and content that will upload quickly,
  since this is something customers look for. If
  potential consumers visit your page and cant get
  to your content quickly, theyll likely leave
  your site and visit another website that sells
  similar products or services. As of 2010, speed
  is definitely a ranking factor, so remember this
  as youre updating or building your website.
  According to a survey conducted in 2016, theres
  a minute correlation between rankings and page
  loading times, but its still best to make sure
  your loading times are quick, since it gives the
  impression that youre professional and committed
  to delivering the best to your customers.

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• To improve website loading speed, you can reduce
  the size of the images on your webpages. If you
  use a plugin like WordPress or Shortpixel, which
  offers you up to 100 free images a month, youll
  be able to compress and customize your image
  automatically and immediately. You should also
  minimize HTML, since every HTML character takes
  time to load. If you use WordPress for your
  business blog, focus on using text editor instead
  of visual editor so you can minimize unnecessary
  HTML on your webpages.
• Its also best to ensure that your target keyword
  is in the title of your blog entry, as well as
  the heading tags and meta description. Its still
  a good idea to strategically place keywords in
  your content. However, you should keep in mind
  that keywords arent all there is to SEO. Its
  best to include your target keyword in your
  articles, according to a 2M keyword study in
  2016, where it was revealed that there is a
  correlation between strategically placing
  keywords and keyword rankings. The keywords also
  show searchers that your page is the most
  relevant when customers are looking for specific
  products and services. For instance, if youre
  looking for new shoes, you can search for shoes
  or you can search for high heels. Youre likely
  to find more of what youre looking for if the
  keywords match a shopping site, which makes the
  process easier. Just make sure the keyword
  doesnt appear too many times in one article or
  blog post, since it can look like spam and appear
  unnatural. This takes away from the validity of
  your site and may turn customers away.
• Remember that you dont have to include exact
  keywords in your content, you can include
  synonyms and stop words in your keyword list.
  Google has the intelligence to figure this out so
  that searchers can still find you. If you make
  sure your content is on point and engaging,
  youll bring more people to your website.

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On-Page SEO versus Off-Page SEO

• In order to make a website much more visible, it
  is important to utilize a set of practices known
  as search engine optimization. Search engine
  optimization has evolved over the past decade,
  turning some of the simplest ways to find
  websites into a whole new world of best practices
  for on-page and off-page SEO. Both sets of SEO
  practices are used to improve the overall
  visibility of websites today. Before using either
  set of practices, however, it is important to
  understand how they work within the context of
  making web pages much more visible.

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• On-page SEO versus off-page SEO
• There are two versions of search engine
  optimization that are used by search engines to
  weight the elements of a website against other
  similar websites. These forms of search engine
  optimization are known as on-page SEO and
  off-page SEO. On-page SEO mainly evaluates what
  the website or web page is about. Off-page SEO,
  on the other hand, focuses on the amount of
  authority or legitimacy that a website has, as
  well as its popularity relative to other
  websites. Essentially, on-page SEO looks for what
  could rank a website, while off-page SEO looks
  for how high a website could possibly rank.
• On-page SEO
• The practice of on-page SEO involves the
  optimization of web page elements that directly
  impact how a web page ranks in search engine
  results. All of these elements can easily be
  controlled through the code of a website. The
  most common elements that are directly impacted
  by on-page SEO includes meta tags, URLs or web
  addresses, alternative text for images, web page
  content, and web page speed. The combination of
  all these elements, when optimized using the best
  on-page SEO practices, can completely change how
  search engines see a website.

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• Off-page SEO
• Off-page SEO operates a little differently than
  on-page SEO. This form of search engine
  optimization focuses on boosting the authority or
  legitimacy of a website by gathering other links
  to websites. The idea behind off-page SEO is that
  the higher the number of outside links that a
  site maintains, the more likely that same website
  will rank higher in search engine results.
  Backlinks, or incoming website links that connect
  one website to another, are the main factors
  influencing off-page SEO. The higher number of
  quality or authoritative backlinks that a website
  gathers may help that same website earn a higher
  ranking in search engine results pages.
• The best practices on-page or off-page?
• It might seem like a search engine optimization
  competition, but it actually is not. Both on-page
  and off-page search engine optimization provide
  innate benefits that help bolster the visibility
  of a web page when used together. On-page SEO
  helps set the foundation for a highly visible web
  page by optimizing the important elements of a
  website to achieve more visibility on the web.
  Off-page SEO helps other websites and search
  engines see that web page through forming
  relationships with other sites through backlinks.
  By utilizing both off-page and on-page search
  engine optimization, it is not difficult to make
  a website stand out among a sea of others in
  today's web.

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What Makes Good On-Page SEO In 2019?

• Search engine optimization still matters in 2019.
  The continued presence of SEO on the web has
  evolved to encourage webmasters to introduce
  value to how they present their websites to
  search engines. The best practices of on-page SEO
  today allow entire businesses and savvy
  individuals to discover better ways to implement
  SEO for their web pages. Since search engines are
  able to rank web pages based on their relevance
  to a given topic, it is important for businesses
  and individuals to utilize on-page search engine
  optimization to achieve higher, more visible
  ranks in search engines. There are a number of
  best practices that make good on-page SEO in
  2019. It is up to the business and individual to
  utilize these best practices to achieve the best
  results possible.
• Good on-page SEO starts with gaining an
  understanding of how it works. It is essentially
  the art of ensuring a website and its
  corresponding web pages achieve high visibility
  in search engines of today. In 2019, on-page
  search engine optimization is a lot more nuanced
  than before, however the mainstays of SEO
  keyword research, content, and meta tags are
  still essential elements to achieving the best
  results.

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• Keyword research is generally the practice of
  finding the best keywords associated with a niche
  or topic. A keyword is usually a term or phrase
  associated with a topic that web users generally
  type in a search engine. Using the best keywords
  associated with a given niche or topic helps a
  web page rank better in search engines. The best
  on-page SEO practices recommend basing a set of
  web page keywords around one super-keyword, which
  essentially connects all of those potential
  search terms together, maximizing the chance of
  ranking higher in search engines for a particular
  search term.
• Another common element of good on-page SEO today
  is the use of an effective web address or URL
  (uniform resource locator). The URL is what
  people type into a web browser in order to visit
  a website. The best kind of URL, according to
  today's on-page SEO practices, is one that
  describes exactly what the website is about,
  generally featuring the target keyword for the
  website in question. It is also a web address
  that is short and easy to remember, so
  prospective visitors can input the site into web
  browsers with no issues whatsoever.
• As they say, content is king when it comes to
  search engine optimization. That sentiment is
  still true in 2019. Content is everything,
  including the photos, that appear on a website.
  Content on a website should be designed to
  explain everything about its given subject or
  nicheand nothing else. The most important thing
  content for on-page SEO in 2019 is that most web
  content should be easy to scan through,
  essentially readable in just a minute or two.
  This allows the average web user to get the basic
  idea about whatever may be presented on a web
  page. Given shorter attention spans and the
  hyperactivity of social media, having memorable
  and readable content on a website is important in
  2019.

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Making the Most of On-Page SEO

• When you create or update your website, its
  critical that you know all about on-page SEO so
  you can bring more traffic to your site and make
  people aware of what your company has to offer.
  While keywords are essential, there are some
  other things you should know to make sure your
  website is attractive and professional.
• One of the most important things youll need to
  do is use Schema when necessary to increase CTR.
  Schema markup is tool that assists search engines
  to better interpret the content and intent of
  your page. If you look at Google search results
  and see a star rating, image or review, youve
  seen the results of Schema markup. While this is
  a great tool to use for your website, you dont
  need to add this markup to every page. The truth
  is that your main page can benefit from Schema
  markup, but you dont need to put it on pages
  where it wouldnt be relevant. If youre not sure
  which pages need the markup, look at the pages
  that get top rankings according to your primary
  keyword. If those pages have the Schema markup,
  then you should add it to your page as well. All
  in all, its best to use Schema markup to
  increase SERP CTR so that search engines can gain
  a better understand of your webpage content.

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• Keep in mind that Google can more efficiently
  identify how relevant your content is using
  co-occurrence of phrases and words. For example,
  if you have a page that has the title tag of
  easy pound cake recipe, Google can make a
  pretty accurate guess concerning the content of
  your page. The guess will be spot-on if you also
  mention phrases like quick, easy, or
  dessert, or use the ingredients of the pound
  cake often in the content. Chances are you cant
  adequately write the content without using these
  words, and all the words make it easier for
  people to find your website. Remember that most
  people wont easily find your site if you use too
  many technical terms, such as the names for the
  equipment used to mix the ingredients, unless
  your goal is to appear to professional bakers.
  However, if you do mention more in-depth
  keywords, this will help you generate a target
  audience.
• All the content on your website should be simple
  and easy to read. Most people in the United
  States read at about an 8th grade level, so long
  words and Shakespearean-style language may turn
  some searchers off, since this content can be
  difficult to understand. When you use concise and
  plain wording, you can select keywords that will
  lead to more internet searches, which can lead to
  a more reliable client base for you. Remember
  that your webpage is not an essay, so choose the
  simpler words for your website so your marketing
  message is clear.
• To get a feel for the tactics you should use when
  it comes to on-page SEO, take a look at some of
  your favorite websites and pay attention to the
  content. When you search for websites youre
  interested in, check to see that these pages
  appear at the top of the search engine based on
  your keywords so youll know how to optimize your
  website.

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• For more information, please visit
• https//www.seoresellerguy.com/
• https//www.2marketing.com/