Signs Work For Your Small Business

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Signs Work For Your Small Business
reporter Krish
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Introduction
I saw a sign for the business in another Asian
grocery store and knew that they stocked goat
meat, which is a delicacy for meat eaters from
the Indian sub-continent. I cant tell you how
many countless times I have used a new business
based on their business signs. The outdoor
digital signage in India .
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Content
Location
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Brand Promise
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Competition
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Online-Offline Connection
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Location
A brick and mortar small business your sign is
important as it acts like a guidepost to guide
customers to your place of business and attract
the attention of new customers. If you are a new
business, people driving by will be attracted to
stop in and try your business. People moving to
the area look for local businesses that they can
start visiting.
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Brand Promise
A sign should always be neat and bright and
should convey the promise of your brand, convey
the high standards of your business, your
differentiation. A sign board that is damaged or
smudged may fail to convey your brand.
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Competition
When Groupon rented ad space outside Living
Socials offices in downtown Washington, D.C. it
created some buzz. You see these signs often on
highways advertising restaurants or gas stations
just a few miles ahead of an exit ramp. Signage
is important in a high traffic location as
overflow traffic from other places can find your
business and make an impromptu decision to use
your business.
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Online-Offline Connection
look at the picture at the very top of this post
from an Irish pub in the Cleveland Park area of
Washington, D.C. that advertises their Facebook
page. Adding your website url to your sign is a
good idea for people who dont have time to stop
and can check you out later. Adding a QR code is
a good idea if your sign can be scanned easily.
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Conclusion
Even a small business can look big and extremely
great with Outdoor advertising. Advertising does
not have restrictions and it does not have limits
other than ethical concerns, hence no matter how
big is your business, still, you can contribute
diligently with advertising. There are numerous
outdoor advertising agency in India , make best
use of it and come out in flying colours.
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Thank you!