How The Page Speed Impacts Your SEO

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Page Speed How it Impacts Your SEO
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• Even if your web pages have quality content,
  headers, title, quality and number of inbound
  links and URL that could help improve upon the
  page ranking, still you could find your website
  falling in the rankings due to low page speed.
• Google has made it clear that page speed will
  also be taken into account in ranking websites.
  The reason given is that slow performing websites
  do not provide users a better experience, as
  loading time of each page could be a deterrent
  factor, resulting in poor user experience.
• The loading time of a web page is the time taken
  for the page to first byte, which is the time
  taken by the browser to receive the content from
  the web server. Slow pace of page loading could
  lead to the user losing patience and thereby
  switch over to another URL.
• The reason given by Google is logical and hence
  it is important to ensure improvement in the page
  speed. Here are some ways by which you can
  improve the page speed.

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• Code Compression Code compression could be used,
  where software applications like 7-Zip, Gzip and
  bzip2 could help reduce the file sizes that are
  more than 150 bytes. These files include HTML,
  JavaScript and CSS files.
• Reducing Redirects Reducing redirects and 301
  could help reduce the time to go to another page
  because the waiting time for completion of the
  cycle for HTTP request-response is reduced for a
  better user experience.
• Simplifying Web Design Simplification of web
  design could help reduce the loading time
  considerably. This can be done by streamlining
  the elements of the page, combining multiple
  style sheets to a single sheet, reducing the
  number of scripts and placing them at the bottom
  of the page and replace images by using CSS.

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• Leveraging Browser Caching Leveraging your
  browser caching could also help reducing the page
  load time. Set your header for expires to a
  certain time so that all information is cached.
• Using a Network for Content Distribution Use a
  network for content distribution so that your
  website copies that are stored at multiple data
  centers that are geographically diverse can be
  accessed faster by the user.
• Other Ways Other ways by which you can reduce
  the time of page loading include, optimizing
  images, enhancing the response time of the server
  and finally follow the best SEO practices.
• All set and done, your page could load within one
  second to give the user a better experience in
  browsing.

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