Golden Goods

1
Small Business Marketing Tips from Golden
Goods Okay, so your business may not be as big
as youd like, yet, but that doesnt mean you
shouldnt market the way big businesses do. Most
businesses start out small, and a major reason
why they dont stay that way is ineffective
marketing. Sure, you may not be able to afford
LeBron James or another celebrity endorsement
today, but if you play your cards right, theres
no reason why you shouldnt be able to tomorrow.
Here are a few marketing tips from Golden Goods
that can help you spread brand awareness
and bring in more sales. First Do Your Market
Research Do you know your target market? Who is
your ideal buyer? Before you decide to employ
any strategies to reach your target market, you
need to know what, exactly, your target market
is. Once youve identified your target market and
familiarized yourself with your ideal buyer,
youll want to take a look at competitors to see
what theyre doing and, more importantly, what
theyre not doing. If youre competing with
another business for the same market, identify
weaknesses in their strategies or gaps in the
marketgaps you can fill. Are You Taking
Advantage of Email Marketing? If you have an
email address, you likely receive marketing
emails from other businesses often. The reason
you get them isnt because the businesses
owners have nothing else to do, but because email
marketing works. Many studies have shown
consumers prefer to get emails for
brand communications. If its what the people
want, why not give it to them? Are You Using
Social Media?
2
Are You Using Social Media? Everyone else is.
Social media sites, such as Facebook and
Twitter, allow users to boost their posts so that
theyre seen by more people. Thats only the tip
of the iceberg, though. The real treasure these
sites provide is the fact that they allow you to
get into the demographics of their site and make
sure that your posts reach exactly the type of
person youre aiming for (remember what we said
above about your target market?). Golden
Goods At Golden Goods, our goal is to provide
you with innovative solutions that allow you to
reach your target market in creative, often
wearable, ways. If you have a symbol or design
as part of your brand (and you should), or
youre interested in other ways of marketing your
business using products that people actually
want, Golden Goods is there for you. Putting
work into your business isnt going to help you
grow unless you know exactly where you need to
focus. Let Golden Goods help you reach your
target market, and watch your business flourish!