Top SEO Strategies in 2019

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Keyword Categorization
The most important thing, which we like to do
when organizing and categorizing keywords for a
website is to categorize the keywords with
respect to the inbound marketing funnel. Inbound
Marketing Funnel Awareness, Consideration,
Purchase (that is also considered as TOFU, MOFU
and BOFU) Lets understand what keywords are
considered for each funnel category with respect
to a buying cycle. Awareness Stage (TOFU)  The
users more often are looking for how to do stuff,
looking for information or DIY stuff. Keyword Ho
w to recover lost data from Windows (search
intent with this query is to understand how data
can be recovered from Windows. Here the user is
unaware what has happened to his data and how
exactly he has lost it). Consideration Stage
(TOFU) - This is the stage where they know and
have realized about the problem and looking for
details Keyword How to recover deleted files
from Windows (Search intent in this query is to
find a solution to recover deleted data from
Windows. The user now knows the data was
accidentally deleted and needs to figure out what
can be done) Purchase Stage (BOFU)  This is the
stage where the user has made a decision and is
looking to buy a product or service. Keyword bes
t file recovery software or deleted file
recovery service (the search intent here is to
find a software or service that can help. User
now knows that DIY software or a data recovery
services can help recover data) Therefore, it is
imperative that we must look for the intent of
the search query rather than the difficulty, CPC
cost, etc.
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Is your website Voice Search Ready?

• With the popularity of voice-based search options
  with Android (Google Assistant) and iOS (Siri),
  it's imperative that your content addresses this
  new and becoming very popular search option.
• To address voice search we must work on all
  question modifiers in our content like (Who,
  What, Where, When, Why, How, Should, Would, Can,
  Could, Which, Is, Do, Does, Have, was, Will
  Are)
• The best strategy would be to include FAQs in
  important landing pages. Also, the inclusion of
  user-generated data (comments, reviews etc.)
  would also be beneficial, as it would include
  questions from probable customers
• Include featured snippets because currently most
  of the answers of Google Assistant are based on
  it
• We can also take help of search engine features
  like Autocomplete, People also ask and "Searched
  related to."
• Start using Speakable, though it is still in BETA
  stages

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Plan Content for Featured Snippet
Google introduced featured snippets for answering
questions and presents an answer as a featured
snippet, which it feels has the best, relevant
and complete answer for the search query. Is it
possible to be featured in Featured
Snippet? Yes, it is possible Look at the
keywords where your competitions are getting
featured. Find out issues with your content, keep
on improvising it. Optimizing your content won't
hurt and you will always have a bright chance of
getting landed in a featured snippet.
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Is your website Mobile Ready ?

• Today Google gives preference to your site based
  on the principle of Mobile-First Index, which
  means a website designed for a desktop will be
  given priority after the mobile version of the
  website.
• The new structure rolled out from Google in the
  year 2018 and these are the best tips for a
  mobile website
• Create a responsive website, your website should
  adapt to all screen sizes and all browsers.
  Creating a separate subdomain (m.website.com) for
  a mobile website will be treated as a separate
  entity.
• You may also consider "Dynamic Serving" instead
  of a responsive design layout to deliver
  different versions of your website.
• Use structured data (read description above for
  more details on implementing structured data)
• Embed Viewport Meta tag,
• Pay special attention to button sizes and colors
  as click is different from a Tap

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Work hard to ensure your page load faster

• Some of the demerits of slow website
• A slow website impacts your CTR and bounce rates
  negatively.
• Your SERP ranking gets affected
• How to improve page speeds?
• Optimize images on your website by using tools
  like TinyPNG.
• Use tools like GTmetrix, SpeedMonitor.IO

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