What are the Challenges of E-commerce Product Catalog Management - PowerPoint PPT Presentation

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What are the Challenges of E-commerce Product Catalog Management

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E-commerce catalog is the backbone of every e-commerce platform. Product catalog management is the strategic process of managing e-commerce product which ensures quality data all over your sales channel. – PowerPoint PPT presentation

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Title: What are the Challenges of E-commerce Product Catalog Management


1
What are the Challenges of E-commerce Product
Catalog Management
2
  • E-commerce catalog is the backbone of every
    e-commerce platform. Product catalog management
    is the strategic process of managing e-commerce
    product which ensures quality data all over your
    sales channel. It helps to increase your business
    as customers get all your product descriptions
    and images they need to make a purchase decision.

3
  • 1. Updating products constantly
  • Depending on the type of e-commerce products you
    sell, its important to keep on updating SKUs on
    a regular basis. This is because either product's
    pricing keeps on changing or there is a new
    addition in the store. This increases your
    workload because of product mismanagement. It is
    important to devote a sufficient amount of time
    to update your catalog so that users do not get
    bored by repetition.

4
  • 2. Selling across multiple channels
  • Listing and selling your products on multiple
    channels can be an uphill task. Every channel has
    its own specific guidelines for selling products.
    You have to always list products in different
    ways on different channels. Following the same
    way of listing for every channel may not put your
    product in the right place and might result in a
    fall of customers faith and expectations. This
    will result in the shifting of your customers
    towards your competitor.

5
  • 3. Maintaining data quality
  • While you are constantly updating your data and
    publishing this updated data on multiple
    channels, maintaining quality data might be a
    challenging task. There is a high risk of not
    focusing on content management, misspelled words,
    and irrelevant product descriptions which
    directly harms your business. It becomes
    overwhelming to establish and maintain high
    standard data. Your customers always expect
    accurate data and product descriptions matching
    to your products.

6
  • 4. Dealing with supplier data
  • The data provided by suppliers are imprecise and
    incoherent for listing. Most of the important
    information and product attributes will be
    missing. This is because suppliers dont sell
    their product directly to their customers, they
    do it in their own way without proper formats.
    This makes the managing of Ecommerce product
    catalog problematic and it can take weeks for the
    company to categorize data properly.

7
  • 5. Expanding product catalog 
  • Expanding your Product catalog can be a
    challenging task. It's difficult to add more SKUs
    when your product catalog is already messed. You
    have to clean up your SKUs or have to make sure
    that there is no longer any inconsistency in the
    product data quality. Such being the case, makes
    it difficult for the merchants to expand their
    product catalog and discourages them from growing
    their business.
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