Email Marketing Trends for 2019 (1)

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Email marketing trends for 2019
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Contents

• Email marketing past, present, and future
• Email marketing based on customer experience AI
• Trends for email marketing
• Automated emails to keep customers coming back
• Design trends
• Email innovations that could interest the
  customers
• Conclusion

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Email marketing past, present, and future
Email marketing over the years has evolved into a
perfect medium for reaching the customers at the
RIGHT time. When marketers can communicate with
the RIGHT message, then it increases the brand
loyalty among the customers further increasing
the conversion rates 2019- The year will be
known as the year of email marketing via customer
experiences and AI
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Email marketing based on customer experience AI
The email marketing based on customer experience-
The email marketing based on customer experience
is one of the balanced approaches in achieving
the objectives and goals of a brand by helping
the customers to attain theirs. AI pushing the
boundaries of email marketing- Artificial
intelligence can help in gaining personal
insights, boosting collaborations,
personalization on a higher level, and voice
commands. Artificial intelligence customer
experienced email marketing Increased Sales
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Trends for email marketing
Blockchain for safe email With more consumer
awareness, a solution based on blockchain will
help in keeping the mail safe. The end-to-end
encrypted emails will safeguard the messages, and
nobody can get into the content of your
mail. Humanization of the brand With markets
becoming more competitive, it has become a tough
challenge to retain old customers. Humanization
of the brand can help to a great extent, as
customers will be able to relate with the brand.
The emotional connection with your customer is
necessary, as it makes them feel good and
attracted to your brand. You can carry out this
with the effective story-telling process.
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Trends for email marketing
Collaboration Marketing teams have been seeing
an increase in size and budget where most of the
people have started working on email campaigns
externally and internally. Collaboration is the
biggest theme where teams have begun looking for
new process and tools to become productive and
flexible. The involvement of people in different
campaigns will be pushing email marketing
services for more effective and productive
collaboration. Interactive experience The emails
will become more interactive for a two-way
conversation than a one-sided approach. An
interactive experience is necessary as consumers
feel connected and familiar with the brand. Most
of the consumers crave for personalized emails so
email marketing will be developed for a better
interactive experience. Targeted messages The
targeted messages based on the segmentation,
personalization, and automation will be a short
cut to connect with the audience.
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Automated emails to keep customers coming back

• Fresh leads and acquisitions motivate the
  customers but what about the customers who run
  away?
• Ways to focus on such customers
• Automated emails for customers who abandoned the
  shopping cart
• Re-engagement emails
• Replenishment emails for customers to inform
  about the refilled stock

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Design trends

• Using animation more often which can be CSS
  animation or GIF
• Unique designs that do not involve template
• Using benefits of AMP for the mail
• Utilizing more real-time content
• Allowing machine learning for email design and
  content
• Easier email designs for the development and
  consumption
• Better designs for the darker mode emails

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Email innovations which could interest the
customers

• Videos playing in the email than on the website
• Products and features offered based on the
  purchased items
• Feature to buy via email rather than visiting the
  website
• Inbox deciding what is essential and deleting
  irrelevant emails
• A voice assistant that can speak the content of
  the mails
• Ability to see product ratings in the mail
• Getting email offers based on the location
• Web-like experience in the email only

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Conclusion
Email marketing has been one of the affordable
and efficient media for marketing communication.
It helps in the best sales conversion, as the
majority of the audience trust this service for
providing complete information about the product
or service. In the coming years, there will be
new trends hitting the ground for making a
delightful and satisfying customer experience.
Sales_at_infoclutch.com www.infoclutch.com 1
888 998 0077
Sales_at_infoclutch.com www.infoclutch.com 1
888 998 0077