Accelerated Mobile Pages and SEO - PowerPoint PPT Presentation

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Accelerated Mobile Pages and SEO

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The Accelerated Mobile Pages (AMP) Project is an open-source initiative through which publishers can create mobile-optimized content and have it load instantly everywhere. Know the details of AMP and its importance in SEO! – PowerPoint PPT presentation

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Title: Accelerated Mobile Pages and SEO


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Accelerated Mobile Pages and SEO
2
Introduction
  • AMP is a web component framework for fast-
    loading mobile pages. This technology is
    developed by Google to "provide a user-first
    format for web content.AMP increases page load
    times and improve user experience by
  • Light weight pages
  • Design to load instantaneously
  • Combating ad-blocking
  • Supports existing ad formats

3
How Does AMP Work?
AMP works same as any of the other HTML pages but
it is limited to few technical functionalities.
AMP is used to create quick loading pages and
this is the combination of a series of elements
used to optimize the page. The main goal is not
on how the content looks rather on how speedily
it loads up.
4
AMP Consists of Three Basic Parts
  • AMP HTML - It is essentially an HTML having some
    custom properties.
  • AMP JS - It is in charge of the quick rendering
    of AMP controlled destinations.
  • AMP Cache - The Amp Cache is placed on Google.
    Its a proxy-based content delivery network that
    enables fast website rendering.

5
AMP Features
Smart Content Prioritization
  • Prefetching the elements
  • No relayout
  • Asynchronous load
  • Always get the best image for your screen
  • No custom Javascript except in amp-iframe
  • No scrolling elements on the page
  • Max 50kB inline stylesheet

Responsive Design
Limited by Design
6
How AMP Affect Organic Search Results?
AMP is not direct search engine ranking factor.
Speed is an important component for search engine
ranking. AMP affect on clicks, impressions, and
user experience, which in turn affects SEO. So,
if youre not on the AMP bandwagon, then youre
most likely going to see a drop in clicks,
impressions, and user engagement.
7
Benefits of AMP
  • Faster loading page for mobile users
  • Growth in Traffic and SEO Ranking
  • Low Bounce Rate and More Time On-Site
  • The Potential for Increased Ad Views
  • Flexible Layout
  • Visitor Tracking Analysis

8
Need AMP Development services for your business
website? Get in touch with SoftProdigy Solutions
and switch to AMP website design for enhanced
mobile visibility and usability.Solutions is the
leading Digital Marketing agency providing the
best development services across the globe. Use
our AMP development services to create mobile
friendly websites. SoftProdigy
Switch to AMP Website Today
9
Thank you!
Softprodigy SolutionsIT C2, 3rd Floor, Dibon
Building, Sector 67, Mohali IT Park, India, 160062
18662359128, 91 172 5211400
www.softprodigysolutions.com
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