Distance MBA in Marketing - SimpliDistance

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Distance MBA in Marketing

• SimpliDistance

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How Useful an MBA is in Marketing Career

• When someone wants to pursue management education
  through MBA, there are many options for
  specialization like finance, Human resource,
  international business, marketing etc. If someone
  wants to select marketing as his/her
  specialization, the questions that comes to
  his/her mind are

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• Is there a demand for the skills I am acquiring?
• What are the prospects of financial growth?
• Will there be all-round growth in my career?
• Will I get to learn new things?
• Will my profile be challenging?
• Will it help me grow faster?
• What is the time and effort required?
• And many more
• Let us try to get information to get answers to
  some of these questions.

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Opportunities Landscape for Marketing

• World is changing due to disruption in technology
  innovation. Every business and sector is going
  through many levels of revamp. The changes are in
  every process starting from acquiring customers
  to deliver services to them. Companies are
  struggling to stay afloat in this tsunami of
  rapid changes. To make the matter worse,
  worldwide economies are slowing down due to many
  reasons. In such environment, generating sales
  and revenue is a key challenge. Hence it is not
  surprising that sales and marketing profiles are
  witnessing more and more demand.

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Innovation and Marketing

• The business world expects out-of-the-box
  thinking and ability to create solutions. Without
  an innovative thinking approach and use of latest
  technologies it is not possible to meet the
  growth targets and dynamic customer demands.
  Currently there are various technologies
  dominating business landscape. Big Data,
  artificial intelligence and digital marketing are
  some of the key examples.

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Data Analytics

• It is said that data is the new electricity. All
  the decision making is based on lots and lots of
  data. Data is coming from various sources
  internal systems, external public systems,
  internet, social media etc. Customer behavior and
  their changing tastes are evident from the data
  collected from various sources. Now, one need not
  wait to do a sample market survery to know what
  customer feels about your product or service.
  Crunching and analyzing the data, one can track
  customer sentiments almost in real time. This
  helps in quickly creating a new product offering
  or changing the existing one to suit the demand.

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• Using the data, machine learning algorithms can
  do magical things. They can predict or forecast
  the sales, tell you better ways of your marketing
  budget allocation, recommend best suitable
  product for your customer based on his/her taste
  and so on.

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Digital Marketing

• Digital ways of marketing is a critical part of
  the entire gamut. New ways of engaging customers
  on internet, social media etc. are emerging.
  Creating a crisp meaning video, email or a blog
  post has a lot of value in attracting and
  engaging the customers. There are various tools
  and techniques like search engine optimization
  (SEO), search engine marketing (SEM), social
  media Optimization (SMO), social media marketing
  (SMM) in the digital marketing space.  It is
  important for a marketing manager to understand
  how to utilize and monitor his marketing budget.

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CRM

• Marketing function is also immensely benefitting
  from automation. There are platforms which manage
  the entire customer life cycle starting from
  enquiry to post sale/service. We know that it
  takes very less effort and expense to retain the
  existing customers than acquiring a new one.
  There are platforms called Customer Relationship
  Management (CRM). These promise to track and
  improve customer engagement over longer period of
  time. Based on the past history, many new
  strategies can be designed to acquire new
  customers and get more value from existing
  customers.

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• Skill building using distance MBA in marketing
• A marketing manager is required to carry out many
  responsibilities. Some of them are list as
  follows.
• Plan overall communication strategy to create
  brand awareness.
• Plan and coordinate with agencies to create and
  run various campaigns for products and services.
• Design and oversee comprehensive marketing
  strategies for companys business activities and
  brands.

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• There is a good career growth possible in in
  sales and marketing domain. There are various
  roles available. Starting from Marketing
  executive, marketing manager, sales and marketing
  manager, business development manager, and brand
  manager etc.

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• In the current environment of slowdown, profile
  in demand is of sales and marketing for obvious
  reasons. Sales and marketing has no remained as
  it was a few years ago. It had changed with the
  market and technologies. To jumpstart or take a
  leap in a career, pursuing a program like
  distance MBA in marketing is not just useful but
  it is the need of the hour.

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Conclusion

• SimpliDistance is a neutral platform where you
  will get authentic/genuine updated information
  about courses, universities institutes.
  SimpliDistance is the best Distance Education
  Portal in India.

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Thank You