robertnvincent - PowerPoint PPT Presentation

About This Presentation
Title:

robertnvincent

Description:

How to make catchy headlines. smbelal.com – PowerPoint PPT presentation

Number of Views:16

less

Transcript and Presenter's Notes

Title: robertnvincent


1
Making Catchy Headlines
  • better than anyone else

2
TABLE OF CONTENTS
01
02
03
04
  • IMPORTANCE OF CATCHY HEADLINES
  • FORMATION OF A HEADLINE
  • LENGTH OF A HEADLINE
  • TYPES OF HEADLINES

WORST KIND OF HEADLINES
05
3
IMPORTANCE OF CATCHY HEADLINES
01
  • How it helps to get the attention of the audience

4
  • Headline is equally important as the body of the
    whole content. A decent headline can persuade and
    draw in audience to click and share your content.
    If your audience isnt attracted to your
    headline, chances are they wont even take a look
    at the whole content. 

5
  • Be that as it may, are you familiar with the tips
    and tricks to create just the perfect headline?
    More importantly, do you know what makes a good
    and attractive headline? Lets have an elaborate
    discussion on good and bad headlines.

6
02
  • FORMATION OF
  • A HEADLINE

7
A headline can be a phrase or a sentence with a
common trigram (3 word combination) or bigram (2
word combination) incorporated in the phrase or
sentence. Some of the trigram or bigram are so
much common that you probably see them everywhere
in every social media platform!
8
According to a recent research, it was found that
three word phrase or trigrams that gained the
most Facebook engagements is will make you.
This trigram is usually associated with a full
length phrase and is usually given as a headline.
For example, 10 Pictures that will make you feel
better about yourself. Here, the trigram will
make you is what does the job to attract
audience. The research also included why this 3
word phrase was so engaging among the public, it
was stated that this particular trigram sort of
worked as linking or connecting words between the
beginning of the phrase and the end. It connects
the content with the likely impact on the reader.
9
Aside from trigrams there are also 2 word phrases
called bigrams. They also make up a full sentence
or phrase. They give meaning or show connection
with the headline and content. The most engaging
bigrams are part of trigrams as well, for
example, Make you or Is why. There were some
exceptional two word phrases that gained a high
level of average engagements goes viral and
most beautiful received some high level
engagement from various social media platforms.
10
LENGTH OF A HEADLINE
03
  • 03

11
  • Taking in account of readers perspective
    and SEO, headline containing an average of 12 to
    16 words is optimal for driving positive
    engagement in any platform. Shorter or longer
    headlines may receive engagement from readers but
    the success rate is higher when headlines contain
    12 to 16 words. For example, E-Cigarettes Found
    to Have 10 times More Cancer Causing Ingredients
    than Regular Cigarettes. Short headlines fail to
    clear the topic or format of the whole content
    and long headlines usually tend to bore the
    readers, which is why an optimal use of words in
    a headline is recommended. 

12
04
  • TYPES OF
  • HEADLINES

13
So, what exactly are the types of headlines that
attract the readers? There are some specific
types that catches the attention of the readers
14
Emotional Headlines
  •   Headlines that tend to be emotional
    generally hit the readers hard. Human beings are
    very emotional beings, which is why marketers
    tend to take advantage of that and hit them where
    it impacts the most. Emotional headlines contain
    content that includes image, video or story. It
    was recorded that emotional headlines had more
    impact on readers than any other type of
    headlines out there. Some of the example of
    emotional headlines contains Tears of joy,
    Make you cry, Shocked to see , Cant stop
    laughing etc.

15
Headlines that provoke curiosity
  • Readers are often curious about what is
    being talked about by people or what is trendy at
    the moment. They generally keep a tab on what is
    being shared more on Facebook or which tweet is
    being re-tweeted the most or which topic is being
    talked about the most currently. Everyone likes
    to stay up-to-date with current affairs. Thats
    why content marketers tend to give headlines that
    provoke curiosity about the content. For example,
    What happened next, Talking about it , Top x
    songs etc.

16
Explanatory Headlines
  •  There are many blogs and articles that provide
    genuine information about something, these blogs
    usually help you to gain knowledge. Content
    marketers make sure you read the article or blog
    by giving an attractive or catchy headline.
    Explanatory articles provide you extra insight
    about something specific, which is why the
    headlines are extremely important for the readers
    to catch. Explanatory headlines are strongly
    linked to curiosity as well. Some good examples
    of explanatory headlines This is why, The
    reason is, This is why women live longer than
    men etc.

17
Questionnaire Headlines 
  •  Quizzes are one of the most popular
    engagement medium in Facebook which attract many
    types of audience. The way it works is it
    challenges you to a series of questions and you
    have to answer it to complete the quiz.
  • Im pretty sure many of us have played
    Guess which Celebrity you look like or which
    Harry Potter Character are you. These quizzes
    appeal to our desire to know more about ourselves
    or what we wouldve been if we were someone or
    something else. Other forms of headlines in here
    contains Can we guess your real age, Only 1
    In 50 People Can Identify These 16 Grammar
    Mistakes. Can You? etc.

18
05
  • WORST KIND OF HEADLINES

19
Since we know which the best forms of headlines
are, now lets take a look at the worst kind of
headlines. Some of the headlines mentioned below
have performed worst in terms of engagement in
social media and audience perspective. Headlines
such as The introduction of, The effect of,
How to move etc.  have failed in every way to
capture the attention of their audience. The
reason of failure could be many things including
using the wrong headline for wrong platform
20
Never use the headlines to make the story seem
like a bigger deal than it really is, the
audience catches the trick very easily. This is a
form of click bait content though. Click bait
contents are made to deceive audiences into
clicking something which doesnt quite exist. For
example, how to be a millionaire in 10 easy
steps, you see this title in your Facebook news
feed and click on it, but instead of showing you
10 easy steps to be a millionaire, it redirects
you to a whole different site which might contain
inappropriate advertisements or virus. 
21
For more information,
  • Visit the site smbelal.com

22
  • THANKS FOR WATCHING!
  • Does anyone have any questions?
  • Please contact
  • hello_at_smbelal.com
  • smbelal.com
Write a Comment
User Comments (0)
About PowerShow.com