robertnvincent

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Making Catchy Headlines

• better than anyone else

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TABLE OF CONTENTS
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02
03
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• IMPORTANCE OF CATCHY HEADLINES

• FORMATION OF A HEADLINE

• LENGTH OF A HEADLINE

• TYPES OF HEADLINES

WORST KIND OF HEADLINES
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IMPORTANCE OF CATCHY HEADLINES
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• How it helps to get the attention of the audience

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• Headline is equally important as the body of the
  whole content. A decent headline can persuade and
  draw in audience to click and share your content.
  If your audience isnt attracted to your
  headline, chances are they wont even take a look
  at the whole content. 

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• Be that as it may, are you familiar with the tips
  and tricks to create just the perfect headline?
  More importantly, do you know what makes a good
  and attractive headline? Lets have an elaborate
  discussion on good and bad headlines.

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02

• FORMATION OF
• A HEADLINE

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A headline can be a phrase or a sentence with a
common trigram (3 word combination) or bigram (2
word combination) incorporated in the phrase or
sentence. Some of the trigram or bigram are so
much common that you probably see them everywhere
in every social media platform!
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According to a recent research, it was found that
three word phrase or trigrams that gained the
most Facebook engagements is will make you.
This trigram is usually associated with a full
length phrase and is usually given as a headline.
For example, 10 Pictures that will make you feel
better about yourself. Here, the trigram will
make you is what does the job to attract
audience. The research also included why this 3
word phrase was so engaging among the public, it
was stated that this particular trigram sort of
worked as linking or connecting words between the
beginning of the phrase and the end. It connects
the content with the likely impact on the reader.
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Aside from trigrams there are also 2 word phrases
called bigrams. They also make up a full sentence
or phrase. They give meaning or show connection
with the headline and content. The most engaging
bigrams are part of trigrams as well, for
example, Make you or Is why. There were some
exceptional two word phrases that gained a high
level of average engagements goes viral and
most beautiful received some high level
engagement from various social media platforms.
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LENGTH OF A HEADLINE
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• 03

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• Taking in account of readers perspective
  and SEO, headline containing an average of 12 to
  16 words is optimal for driving positive
  engagement in any platform. Shorter or longer
  headlines may receive engagement from readers but
  the success rate is higher when headlines contain
  12 to 16 words. For example, E-Cigarettes Found
  to Have 10 times More Cancer Causing Ingredients
  than Regular Cigarettes. Short headlines fail to
  clear the topic or format of the whole content
  and long headlines usually tend to bore the
  readers, which is why an optimal use of words in
  a headline is recommended. 

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04

• TYPES OF
• HEADLINES

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So, what exactly are the types of headlines that
attract the readers? There are some specific
types that catches the attention of the readers
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Emotional Headlines

•   Headlines that tend to be emotional
  generally hit the readers hard. Human beings are
  very emotional beings, which is why marketers
  tend to take advantage of that and hit them where
  it impacts the most. Emotional headlines contain
  content that includes image, video or story. It
  was recorded that emotional headlines had more
  impact on readers than any other type of
  headlines out there. Some of the example of
  emotional headlines contains Tears of joy,
  Make you cry, Shocked to see , Cant stop
  laughing etc.

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Headlines that provoke curiosity

• Readers are often curious about what is
  being talked about by people or what is trendy at
  the moment. They generally keep a tab on what is
  being shared more on Facebook or which tweet is
  being re-tweeted the most or which topic is being
  talked about the most currently. Everyone likes
  to stay up-to-date with current affairs. Thats
  why content marketers tend to give headlines that
  provoke curiosity about the content. For example,
  What happened next, Talking about it , Top x
  songs etc.

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Explanatory Headlines

•  There are many blogs and articles that provide
  genuine information about something, these blogs
  usually help you to gain knowledge. Content
  marketers make sure you read the article or blog
  by giving an attractive or catchy headline.
  Explanatory articles provide you extra insight
  about something specific, which is why the
  headlines are extremely important for the readers
  to catch. Explanatory headlines are strongly
  linked to curiosity as well. Some good examples
  of explanatory headlines This is why, The
  reason is, This is why women live longer than
  men etc.

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Questionnaire Headlines 

•  Quizzes are one of the most popular
  engagement medium in Facebook which attract many
  types of audience. The way it works is it
  challenges you to a series of questions and you
  have to answer it to complete the quiz.
• Im pretty sure many of us have played
  Guess which Celebrity you look like or which
  Harry Potter Character are you. These quizzes
  appeal to our desire to know more about ourselves
  or what we wouldve been if we were someone or
  something else. Other forms of headlines in here
  contains Can we guess your real age, Only 1
  In 50 People Can Identify These 16 Grammar
  Mistakes. Can You? etc.

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05

• WORST KIND OF HEADLINES

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Since we know which the best forms of headlines
are, now lets take a look at the worst kind of
headlines. Some of the headlines mentioned below
have performed worst in terms of engagement in
social media and audience perspective. Headlines
such as The introduction of, The effect of,
How to move etc.  have failed in every way to
capture the attention of their audience. The
reason of failure could be many things including
using the wrong headline for wrong platform
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Never use the headlines to make the story seem
like a bigger deal than it really is, the
audience catches the trick very easily. This is a
form of click bait content though. Click bait
contents are made to deceive audiences into
clicking something which doesnt quite exist. For
example, how to be a millionaire in 10 easy
steps, you see this title in your Facebook news
feed and click on it, but instead of showing you
10 easy steps to be a millionaire, it redirects
you to a whole different site which might contain
inappropriate advertisements or virus. 
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