SEO(SEARCH ENGINE OPTIMIZATION)

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• SEO(SEARCH ENGINE
  OPTIMIZATION)
• What is SEO?
• SEO stands for Search Engine Optimization, which
  is the practice of increasing the quantity and
  quality of traffic to your website through
  organic search engine results.
• To understand the true meaning of SEO, let's
  break that definition down and look at the parts
• Quality of traffic. You can attract all the
  visitors in the world, but if they're coming to
  your site because Google tells them you're a
  resource for Apple computers when really you're a
  farmer selling apples, that is not quality
  traffic. Instead you want to attract visitors who
  are genuinely interested in products that you
  offer.
• Quantity of traffic. Once you have the right
  people clicking through from those search engine
  results pages (SERPs), more traffic is better.
• Organic results. Ads make up a significant
  portion of many SERPs. Organic traffic is any
  traffic that you don't have to pay for.

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• Why is SEO important?
• In todays competitive market, SEO marketing is
  more important than ever.
• Search engines serve millions of users per day
  looking for answers to their questions or for
  solutions to their problems.
• If you have a web site, blog or online store, SEO
  can help your business grow and meet the business
  objectives.
• The majority of search engines users are more
  likely to click on one of the top 5 suggestions
  in the results pages (SERPS). To take advantage
  of this and gain visitors to your web site or
  customers to your online store, your website
  needs to appear in one of the top positions.
• SEO is not only about search engines but good SEO
  practices improve the user experience and
  usability of a web site.
• Users trust search engines and having a presence
  in the top positions for the keywords the user is
  searching, increases the web sites trust.

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SEO is good for the social promotion of your web
site. People who find your web site by searching
Google or Yahoo are more likely to promote it on
Facebook, Twitter, or other social media
channels. SEO is important for the smooth running
of a big web site. Web sites with more than one
author can benefit from SEO in a direct and
indirect way. Their direct benefit is increase in
search engine traffic and their indirect benefit
is having a common framework (checklists) to use
before publishing content on the site. SEO can
put you ahead of the competition. If two web
sites are selling the same thing, the search
engine optimized web site is more likely to have
more customers and make more sales.
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What are the main stages of the Search Engine
Optimization process? As I mentioned above, SEO
is not a static process but rather a framework
with rules and processes. For simplicity though,
SEO can be broken down into 3 main
stages Technical SEO With technical SEO you can
ensure that search engines can crawl and index
your website with out any issues. On-site SEO
Rules to apply on your site and content to make
it search engine friendly. Off-site SEO Ways to
promote your website or blog so that it can rank
higher in search results.
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How It Works SEO is an acronym that stands for
search engine optimization, which is the process
of optimizing your website to get organic, or
un-paid, traffic from the search engine results
page. In other words, SEO involves making certain
changes to your website design and content that
make your site more attractive to a search
engine. You do this in hopes that the search
engine will display your website as a top result
on the search engine results page. Though search
engine optimization can get quite complex when it
comes to all the different factors that impact
your ranking, the basic process is not as
difficult to understand. Search engines want to
provide the best service for their users. This
means delivering results on the search engine
pages that are not only high quality but also
relevant to what the searcher is looking for.
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In order to do this, search engines will scan, or
crawl, different websites to better understand
what the site is about. This helps them deliver
more relevant results to those who are searching
for certain topics or keywords. Similarly, the
search engines will scan the site to determine
how easy it is to navigate and read, rewarding
user-friendly sites with higher rankings on the
search engine results page. SEO is the process
that organizations go through to help make sure
that their site ranks high in the search engines
for relevant keywords and phrases. For instance,
lets say that you have an article about how to
build a birdhouse. In order to get your content
in front of the right people, you want to try to
optimize your this blog post so that it will show
up as a top result for anyone who searches for
the phrase build a birdhouse.
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There are many benefits of SEO for your business.
By improving your SEO, you can work to expand
your visibility on the search engines. This helps
you reach and engage more potential customers. By
creating more engaging and effective SEO-focused
content, you can increase your chances of
bringing in more targeted organic
traffic. Factors That Impact SEO Now that you
know what is SEO and how it works, lets take a
look at some of the factors that can impact your
search engine optimization ranking. Search engine
giant, Google will never give away the exact
algorithm they use to rank sites. However, we do
have a pretty good understanding of some of the
factors that impact search engine results page
(SERP) rankings. These factors include both
on-page and off-page factors, which we will
discuss below.
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• What is on-site SEO?
• On-site SEO (also known as on-page SEO) is the
  practice of optimizing elements on a website (as
  opposed to links elsewhere on the Internet and
  other external signals collectively known as
  "off-site SEO") in order to rank higher and earn
  more relevant traffic from search engines.
  On-site SEO refers to optimizing both the content
  and HTML source code of a page.
• Beyond helping search engines interpret page
  content, proper on-site SEO also helps users
  quickly and clearly understand what a page is
  about and whether it addresses their search
  query. In essence, good on-site SEO helps search
  engines understand what a human would see (and
  what value they would get) if they visited a
  page, so that search engines can reliably serve
  up what human visitors would consider
  high-quality content about a particular search
  query (keyword).
• The ultimate goal of on-site SEO can be thought
  of as attempting to make it as easy as possible
  for both search engines and users to
• Understand what a webpage is about
• Identify that page as relevant to a search query
  or queries (i.e. a particular keyword or set of
  keywords)
• Find that page useful and worthy of ranking well
  on a search engine results page (SERP)

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What is off-page SEO? "Off-page SEO" (also called
"off-site SEO") refers to actions taken outside
of your own website to impact your rankings
within search engine results pages (SERPs).
Optimizing for off-site ranking factors involves
improving search engine and user perception of a
site's popularity, relevance, trustworthiness,
and authority. This is accomplished by other
reputable places on the Internet (pages, sites,
people, etc.) linking to or promoting your
website, and effectively "vouching" for the
quality of your content.
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What we do with seo? Seo is main essential
component in the business world .with the help of
the seo we Cannot develop the business .it is
the most important platform to develop
the Business through online . Seo is nothing but
a search engine optimization .so we need to
create a domain And content .we need build a
content regarding the business and the should be
build with keywords(the words commonly used by
the people to search). After this process we
need upload our content in different web
sites.when people Did a search regarding the
same business our company name will appear on web
page .this what we do with seo
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