WooCommerce vs BigCommerce: A Comparison Across Key Metrics

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WooCommerce vs BigCommerce A Comparison Across
Key Metrics
According to a projection, in 2019 approximately
1.92 billion people out of the estimated global
population of 7.7 billion will shop online. This
means that nearly 25 of the worlds total
population will become digital shoppers. It is
this trend which is encouraging numerous
merchants around the globe to invest in
e-commerce websites. Here we are discussing an
important question- WooCommerce vs BigCommerce,
which is better? WooCommerce is one of the most
downloaded WordPress plugins and a popular
e-commerce platform. BigCommerce is another
well-known platform that caters specifically to
online businesses. Both the solutions have large
user bases and their own sets of benefits and
drawbacks.
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Ease Of Use
Website builders have taken coding out of the
equation to a large extent. This has enabled even
non-technical users to create a website. However,
the complexity levels of various tools differ and
ease of use becomes a big factor when choosing a
builder. WoCommerce, technically speaking is not
a platform in itself. You will first need to
acquire a WordPress website. Users will have to
download the files of the CMS and then install a
theme. Then you can install the WooCommerce
plugin to convert your interface into an online
store.
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Flexibility Of Design
Visual appeal is another important factor that
draws people to an outlet. Attractive design with
efficient navigation is the recipe for success.
The WordPress plugin offers 14 storefront themes,
3 of which are free. There are other themes
specifically built for the tool which are offered
by third-party developers. In fact, the vast
number of readymade templates is a major reason
people convert HTML to WordPress or migrate from
other formats. Customizing the layouts is easy
and you can modify every area of your interface
according to your specific requirements. All the
designs are responsive and are suitable for all
popular industries.
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Cost Of Development
Another important factor to consider in the
WooCommerce vs BigCommerce debate is the cost of
development. It is a well-known fact that
WordPress, as well as the e-commerce plugin, are
open-source products. However, you will need to
invest money in buying a domain name and hosting
package apart from an SSL certificate. The cost
can escalate if premium themes and extensions are
added to the store.
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SEO Benefits
Search engine optimization is another important
factor while choosing an e-commerce solution. In
order to get in front of relevant audiences
before the competition, you will need an
SEO-friendly platform. The incredible SEO
capabilities of the open-source CMS are well
known. You can add optimized titles and meta
descriptions for your pages besides creating an
efficient permalink structure. There is also the
option to add alt text to images so that search
engines can understand them.
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Ease Of Scalability
As your business grows, you will need to scale up
the operations of your online store. WooCommerce
users have to make all the arrangements for
scaling up operations themselves. Whether its
more bandwidth that is needed or extra product
pages, every issue will have to be addressed
separately. Upgrading is not a difficult task as
the immense popularity of the CMS has ensured
that WordPress-specific hosting services are
easily available.
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