Title: Revamp your restaurant to increase the inflow of customers
1Revamp your restaurant to increase the inflow of
customers
Restaurant business is the most lucrative and
exciting businesses in the world if done with
full passion and a clear understanding of the
market. The first things that needs to be
understood is why would one pay to eat out in a
restaurant when they have a chance to eat at home
? Now there can be several reasons pointing out
a few of them People might get bored eating at
home. People want to celebrate an occasion and
dont want to do it at home. The homemaker might
need a break from cooking and wants to change the
monotony from the daily regimen. Someone wants to
try out a new dish that they cant prepare at
home. There are several reasons which might
trigger the need to eat out from a restaurant for
an individual, a family or a group of
friends. Keeping the psyche in the mind of the
local population and the tourists visiting the
area where a restaurant is operating one needs
to make sure to cater to the individual needs of
each and every customer to ensure that they come
back to you and have your place recommended to
their friends and family. Of course the
cleanliness, quality of food and taste are the
major factors that will define the success or
failure of a restaurant. There are a few
restaurants which might be serving the most lip
smacking dishes, have the highest standards in
terms of cleanliness and use good quality
ingredients to churn out their dishes, still
they can barely make ends meet. Such restaurants
need to have a relook inside their restaurant
and check where they might be missing in
providing what their customers are looking for.
Dining is not only about food, it is an
experience that should give a sense of
satisfaction to the person spending
money. Changing the ambience You need to have a
look at the interiors of the restaurant with a
keen eye. Look out of the empty spots that might
be kind of an eyesore for the customers when they
enter your restaurant. Place a few plants or
flower pots to fill in the gap. However be very
particular about the choice of plants since a
few plants might trigger allergies among
customers and a few of them might even pay
around with the aroma of the food. Use artificial
plants instead and if you want to use natural
plants then for cacti or succulents since they
dont produce any aroma and are a good sight if
used correctly. Use clean curtains on the
windows and blend them well with the color of the
walls, the furniture and of course the other
fixtures you have placed inside your restaurant
to create a good ambience. Hanging contemporary,
intriguing artwork on the walls is yet another
thing you can do to uplift the mood of your
restaurant.
Overhauling the furniture
2People look out for comfort while dining in a
restaurant. A relaxing sofa or chair that can
soothe the nerves of your customers while they
wait for their food and helps in a nice posture
while actually eating the food will be a good
choice in terms of furniture. The tables and
chairs that you have in your restaurant will
have a deep impact on your sales and the customer
satisfaction you are going to achieve at the end
of the day. The trend of ergonomics is becoming
quite popular these days and designing your
furniture in the basic principles of ergonomics
is going to work wonders for your
business. Getting new set of Restaurant supplies
for the kitchen The tools with which your kitchen
staff works has a deep rooted effect on the
morale of your cooks and chefs and the quality
of food they are going to present to your
customers. Get the best quality restaurant
supply NYC for your kitchen and the best
silverware for the tables inside the restaurant.
Old restaurant supplies and silverware might not
go too well with the staff and customers
respectively. Orientation of the staff Your
staff might catch up monotony doing the same
things over and over every day. Have your cook
staff experiment around with the dishes that can
be served initially among the restaurant staff
to ensure it tastes good and can be tried with
customers. Wait staff can be oriented by getting
then exposed to the latest trends in the
restaurant business. You can search for local
workshops or training centers that might be
giving out a few lessons on soft skills. Help
them to break the monotony of the job and make
every day interesting for them with ample of
rewards and incentives for good
performance. Paint the interior and exterior to
make it noticeable Choose a paint that goes well
with the mood of the majority of the customers
you are expecting to attract into your
restaurant. In case you are expecting a young
crowd you need to use vibrant colors that can
match their energy and develop a connection with
them. However for a mellow crowd you need to get
some sober colors that can soothe them after a
hard days work. If possible divide the sitting
area in such a way that you have a vibrant color
in one area and a sober one in the other. This
will help you in case you receive customers from
both age groups. The exterior of the restaurant
needs to be attractive and noticeable from a
distance to pull in the customers. Get the word
out Once you are done with the refurbishing part
you need to get the word out about the new
experience that your customers can have inside
your restaurant. Get on social media, local
listings, distribute flyers and let the world
know that you have been creating something
awesome for your customers. Retaining the
interest of your customers is quite a task and
for that you need to have a motivated staff
working in the front and behind the scenes.
3(No Transcript)