BUS 330 Education Organization / snaptutorial.com

1
BUS 330 Education Organization / snaptutorial.com
2
BUS 330 Education Organization / snaptutorial.com
BUS 330 Entire Course For more classes
visit www.snaptutorial.com   BUS 330 Week 1 DQ 1
Role of the Marketing Function BUS 330 Week 1 DQ
2 Products and Services BUS 330 Week 2 DQ 1
Product Life Cycle BUS 330 Week 2 DQ 2 Product
Usage Categories BUS 330 Week 3 DQ 1 Customer
Relationship Management BUS 330 Week 3 DQ 2
Demographics and Trends
3
BUS 330 Education Organization / snaptutorial.com
BUS 330 Entire CourseQuizzes For more classes
visit www.snaptutorial.com   BUS 330 Week 5 Final
Marketing Plan (Dunkin Donuts) BUS 330 Week 2
Situational Analysis (Red Bull) BUS 330 Week 2
Situational Analysis (Dunkin Donuts) BUS 330
Week 5 Final Marketing Plan (Red Bull) BUS 330
Week 2 Situational Analysis (Toms Shoes)
4
BUS 330 Education Organization / snaptutorial.com
BUS 330 Week 1 DQ 1 For more classes
visit www.snaptutorial.com   BUS 330 Week 1 DQ 1
5
BUS 330 Education Organization / snaptutorial.com
BUS 330 Week 1 DQ 2 Products and Services For
more classes visit www.snaptutorial.com   BUS 330
Week 1 DQ 2Products and Services Every year
hundreds of millions of dollars are spent
marketing products (or services) that fail.
Millions of dollars those companies would love to
get back. Fortunately, you happen to have a
functioning time machine that you bought on
Craigs list. And now youve got one chance to
fix what went wrong in the marketing
6
BUS 330 Education Organization / snaptutorial.com
BUS 330 Week 1 Quiz For more classes
visit www.snaptutorial.com   Question 1.   Which o
f the following lists contains all four of the pur
chase criteria categories identified as part of th
e Four Utilities of Customer Value? Question 2.  
Which of the following BEST describes the Internal
 Analysis planning tool? Question 3.
7
BUS 330 Education Organization / snaptutorial.com
BUS 330 Week 2 DQ 1 Product Life Cycle
Stories For more classes visit www.snaptutorial.co
m   BUS 330 Week 2 DQ 1Product Life Cycle
Stories Introduction, growth, maturity and
decline. Every product has a life cycle story
waiting to be told. In this interactivity, you're
going to document the story of a product, product
category or brand that has progressed through the
four product life cycle stages.
8
BUS 330 Education Organization / snaptutorial.com
BUS 330 Week 2 DQ 2 Gender as Market Niche For
more classes visit www.snaptutorial.com   BUS 330
Week2 DQ 2Gender as Market Niche Market niches
Digital Show and Tell Brands carve out niches in
the marketplace by targeting a specific audience.
And two of the most powerful tools a marketer has
for making their target feel the brand is "for
them" is how they position and package their
Product and how they make use of Place relative
to both physical and virtual places of business.
9
BUS 330 Education Organization / snaptutorial.com
BUS 330 Week 2 Quiz For more classes
visit www.snaptutorial.com   Question 1.   Retaile
rs fill a market niche somewhere between low cost/
low service and high cost/high service. Which of t
he following examples occupies the highest service
/highest cost market niche? Question 2.   What adv
antage does use of RFID tags bring to the logistic
s function of companies that adopt this technology
? Question 3.
10
BUS 330 Education Organization / snaptutorial.com
BUS 330 Week 2 Situational Analysis (Coca
Cola) For more classes visit www.snaptutorial.com
  BUS 330 Week 2 Situational Analysis (Toms
Shoes)
11
BUS 330 Education Organization / snaptutorial.com
BUS 330 Week 2 Situational Analysis (Dunkin
Donuts) For more classes visit www.snaptutorial.co
m   BUS 330 Week 2 Situational Analysis (Dunkin
Donuts)
12
BUS 330 Education Organization / snaptutorial.com
BUS 330 Week 2 Situational Analysis (Red
Bull) For more classes visit www.snaptutorial.com
  BUS 330 Week 2 Situational Analysis (Red Bull)
13
BUS 330 Education Organization / snaptutorial.com
BUS 330 Week 2 Situational Analysis (Toms
Shoes) For more classes visit www.snaptutorial.com
  BUS 330 Week 2 Situational Analysis (Toms
Shoes)
14
BUS 330 Education Organization / snaptutorial.com
BUS 330 Week 3 DQ 1 Pizza Pricing Strategies For
more classes visit www.snaptutorial.com   Pizza
Pricing Strategies This BUS 330 Week you learned
about the three core pricing strategies
penetration, neutral, and skim. Now were going
to examine those pricing strategies in action.
Hope youre hungry, because youre going to be
looking at a lot of pizza.
15
BUS 330 Education Organization / snaptutorial.com
BUS 330 Week 3 DQ 2 IMC Campaign Stories (Dunkin
Donuts) For more classes visit www.snaptutorial.co
m   BUS 330 Week 3 DQ 2IMC Campaign Stories One
Message, Many Media Integrated Marketing
Campaigns In this interactivity, to examine
integrated marketing in action, youre going to
tell the Storify story of a particular campaign
from your internship brand across multiple media.
16
BUS 330 Education Organization / snaptutorial.com
BUS 330 Week 3 Quiz For more classes
visit www.snaptutorial.com   Question 1.   Which o
f the following is NOT one of the nine criteria fo
r effective segmentation of markets? Question 2.  
Which of the following answers is the BEST exampl
e of trigger marketing? Question 3.
17
BUS 330 Education Organization / snaptutorial.com
BUS 330 Week 4 DQ 1 Finding and Targeting Your
People For more classes visit www.snaptutorial.com
  BUS 330 Week 4 DQ 1Finding and Targeting Your
People   Finding and Targeting Your
People Geodemographic Segmentation Finding Your
People Geodemographics is a common and effective
means to segment potential customers. Leveraging
both demographic (e.g., gender, age, income,
marital status)
18
BUS 330 Education Organization / snaptutorial.com
BUS 330 Week 4 Quiz For more classes
visit www.snaptutorial.com   Question 1.   What st
rategic similarity exists between the Question Mar
ks of the BCG Matrix and the Diversification strat
egy in Ansoffs Matrix? Question 2.   Why is plann
ing important to the business function of marketin
g management? Question 3.  
19
BUS 330 Education Organization / snaptutorial.com
BUS 330 Week 5 DQ 1 Green Marketing or
Greenwashing For more classes visit www.snaptutori
al.com   BUS 330 Week 4 DQ 2Foreign Market Entry
Podcast As you are likely aware, your internship
brand doesnt just do business in the U.S. So, in
this interactivity, were going to research their
past entry into a foreign market. But rather than
writing about it, were going to talk about it
by creating a short podcast.
20
BUS 330 Education Organization / snaptutorial.com
BUS 330 Week 5 DQ 2 Art or Science For more
classes visit www.snaptutorial.com   BUS 330 Week
5 DQ 2Art or Science? Lets be honest, the art
side of marketing gets most of the press.
Everybody likes to talk about that cool new ad
they recently saw however, this is not true when
it comes to big data and the advanced analytics
being used to evaluate marketing effectiveness
and drive marketing planning. In other words,
nobody is writing TV shows about a couple of
quirky marketing data scientists.
21
BUS 330 Education Organization / snaptutorial.com
BUS 330 Week 5 Final Marketing Plan (Coca
Cola) For more classes visit www.snaptutorial.com
  Finish the marketing plan you began in week 2
and wow your internship bosses! Guided
Response Create an APA style formatted Word
document that includes at least 3 references
outside of the course text and contains
paragraphs that cover the topics below. The
length of your marketing plan will vary based on
your degree of succinctness.
22
BUS 330 Education Organization / snaptutorial.com
BUS 330 Week 5 Final Marketing Plan (Dunkin
Donuts) For more classes visit www.snaptutorial.co
m   Finish the marketing plan you began in week 2
and wow your internship bosses! Guided
Response Create an APA style formatted Word
document that includes at least 3 references
outside of the course text and contains
paragraphs that cover the topics below.
23
BUS 330 Education Organization / snaptutorial.com
BUS 330 Week 5 Final Marketing Plan (Red
Bull) For more classes visit www.snaptutorial.com
  Finish the marketing plan you began in week 2
and wow your internship bosses! Guided
Response Create an APA style formatted Word
document that includes at least 3 references
outside of the course text and contains
paragraphs that cover the topics below.
24
BUS 330 Education Organization / snaptutorial.com
BUS 330 Week 5 Quiz For more classes
visit www.snaptutorial.com   Question 1.   Which o
f the following lists was presented in Chapter 10 
as a possible organizational structure for adverti
sing agencies? Question 2.   Which answer conveys 
an obligation of employees toward their employers 
discussed in Chapter 10? Question 3.
25
BUS 330 Education Organization / snaptutorial.com