Business EMarketing 2019

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Business Email Marketing 2019

• We have researched and ranked the top email
  marketing services on the market to bring you our
  list of the best services around. To choose the
  right service for your business, take a look at
  the list below and read our comprehensive reviews.

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How to Choose the Best Email Marketing Service
for Your Business

• Email marketing is an essential component of a
  marketing strategy for any kind of business. It
  does not matter if you own a brick-and-mortar
  shop, or you sell your products via an e-commerce
  website. This marketing tool will allow you
  better communicate with your customers, inform
  them about the launch of new products, attract
  them with customized offers, and much more.

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What is an Email Marketing Service?

• An email marketing service is an online platform
  or installed software that enables you to design
  and send out bulk messages to your mailing list
  subscribers. This way you can better communicate
  with your existing customers and reach out new
  audiences.

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Best email marketing services

• These are some of the best email marketing
  services on the market
• Constant Contact
• SendinBlue
• Drip
• AWeber

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Types of Email Marketing Software

• There are generally three types
• 1. On-premise systems They tend to be expensive
  because of licensing, complex setup, and
  maintenance needs.
• 2. SaaS systems They are installed on the
  providers server. This makes them
  easy-to-install and update.
• 3. Cloud-hosted systems These are the best
  option if you are looking for user-friendly
  platforms, flexible, and affordable services.

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Benefits of Email Marketing

• The advantages that come with a well planned and
  targeted campaign are numerous. Below we outline
  some of the top benefits
• Cost effectiveness Most online platforms offer
  affordable monthly rates and even free plans for
  a limited number of subscribers.
• Ease of use The best such services include
  pre-designed templates and drag-and-drop
  interfaces.
• More targeted marketing The best emailing
  services offer the possibility to segment your
  list of subscribers so that you can better target
  your campaigns.
• Better understanding customer behaviour The
  campaign tracking options allow you to better
  understand what makes your customers tick.

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How to Choose the Right Email Marketing Service
for Your Business

• Packages Finding the right online marketing
  tools can seem like a difficult task. Luckily,
  the best email platforms offer an unlimited
  number of messages and progressive pricing
  packages. This means that your bills depend on
  the number of subscribers. So, if you are a small
  business with a few hundred mailing list
  subscribers, you will only have to pay a small
  monthly rate.
  
• Account SettingsSetting up your account usually
  takes just a few clicks. In most cases, all you
  need to do is to enter your email address and
  choose a monthly plan. If you are not sure which
  is the right software for you, it is advisable
  you request a free trial.
• SupportSupport availability is an important
  aspect to consider any time you purchase online
  marketing services, especially if you are a
  novice. Check if the software provider you plan
  to use offers 24/7 support via phone, chat, or
  email as well as comprehensive documentation.
  This is especially important when your marketing
  campaigns are time sensitive. You dont want to
  end up not sending out your Black Friday
  newsletter just because of a technical glitch you
  werent able to fix.

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Campaign Settings

• The best email software providers offer
  user-friendly interfaces, making it easy for
  anyone to set a campaign and build appealing
  newsletters. Worried about HTML and graphic
  design skills? If you want to build your
  newsletter in HTML, you can certainly do that.
  However, it is best to choose a platform offering
  a wide range of templates and stock images you
  could potentially use, such as Active Campaign.
  Some of the best email software also offer tools
  that test your messages for spam. They will warn
  you if your text contains words that might
  trigger red flags from email providers. After
  all, you dont want to see all your beautifully
  designed messages end up in your subscribers
  junk folders without an even remote chance of
  getting opened. The best email provider services
  will even block your address if they detect any
  spam suspicion.
• Campaign TrackingYour newsletter is designed and
  ready. You have even sent it to your list of
  subscribers. Now what? This is the moment when
  you die to know what your recipients think about
  it. Do they open it? Do they read it through? Do
  they click on the links and visit your website?
  Do they watch the video that you thoughtfully
  inserted? Finding the right tool for you means
  more than finding the best bulk email

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Conclusion

• So, what are you waiting for? Picking one of the
  best online marketing services for your email
  campaigns is a cornerstone for any successful
  business, no matter the size or the industry.
  From beautifully designed newsletters to campaign
  tracking and auto-responder reviews, a
  professional bulk email software will offer you
  everything you need to move your marketing to the
  next level.
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