CHOOSING A QUALITATIVE DATA ANALYSIS (QDA) PLAN

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CHOOSING A QUALITATIVE DATA ANALYSIS (QDA) PLAN

• Data Analysis should change what you do, not just
  how you do it. - Matin Movassate
• If you are to choose the right data analysis plan
  for your study, it is first pertinent to collect
  qualitative data.
• If the data and methods of data analysis plan are
  right, it will have numerous benefits, including
  taking the right decisions.

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What is a Qualitative Data Analysis?

• QDA is based on interpretative policy to examine
  the symbolic and meaningful content of data.
• For conducting Data Analysis for any research, it
  is also important to have the right methodology.
• In other words, it is interpreting the
  qualitative data by many processes and procedures
  to transform them into great insights for taking
  dynamic decisions.

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What is Qualitative Data?

• Descriptive data that are non-numerical and
  capturing concepts and opinions, values and
  behaviors of people in a social context is called
  Qualitative data Collection.
• It is the data from observation of audio and
  video recordings and also reading the transcripts
  of interviews and copies of documents.

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What Purpose Does The Qualitative Data Analysis
Plan Perform?

• Unlike Quantitative data analysis, which is more
  of numbers and statistics, qualitative analysis
  is analysis of subjective and non-numerical
  qualitative data. Hence it performs many
  functions including
• Organizing data
• Interpreting data
• Identifying patterns
• Forming the basis for informed and verifiable
  conclusions
• Ties research objectives to data

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CHOOSING A QUALITATIVE DATA ANALYSIS (QDA) PLAN
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The Different Types Of Data Analysis Plans

• Thematic Analysis (TA)
• TA is a flexible and non-research design specific
  data analysis plan.
• It generates themes from interview data and is
  useful in case studies, phenomenology, and
  generic qualitative and narrative analysis, among
  others.

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Types Of Data Analysis Plans

• Interpretative Phenomenological Analysis (IPA)
• For the phenomenological research study, IPA is
  the right choice. It brings out the core of the
  phenomenon under review.
• Other plans like Moustakas' Modified Van Kaam,
  Colaizzi, Giorgi, and Heuristic analysis also
  help to study phenomenological research.
• Even TA can be used, and the ultimate aim and
  focus should be to generate meaningful results.

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Types Of Data Analysis Plans

• Grounded Theory
• Unlike TA and IPA, the grounded theory uses
  specific data analysis plan. It requires you to
  use the analyzed data concurrently and applying
  constant comparison method of analysis.
• . It goes beyond adding to the existing
  knowledge and developing a new theory about a
  phenomenon grounded on data.

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Types Of Data Analysis Plans

• Qualitative dissertation (QD)
• QD is the most effective of all other types of
  other plans and it is used in market research.
• Content Analysis
• The qualitative content analysis draws realistic
  conclusions after organizing and obtaining elicit
  meaning from the data.
• It involves four major stages, which include
• Decontextualization
• Recontextualization
• Categorization
• Compilation

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Types Of Data Analysis Plans

• Narrative analysis
• Narrative analysis focuses on different elements
  to make diverse but equally substantial and
  meaningful interpretations and conclusions.
• It is a genre of analytical frames used by
  researchers to interpret information with the
  context of research shared by all in daily life.
• Also known as discourse studies, is a broad term
  for studying the ways of how people use language.

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Types Of Data Analysis Plans

• Framework analysis
• Framework analysis assesses policies and
  procedures from the same people that they affect.
  
• Framework analysis uses five steps, including
• Familiarization
• Identifying a thematic framework
• Indexing
• Charting mapping
• Interpretation

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Types Of Data Analysis Plans

• Participatory action research (PAR)
• PAR enhances collective inquiry among the
  communities concerned as an approach to research
  them. It also emphasizes participation and
  action among them.
• Case Study
• The case study qualitative analysis plan has
  evolved over the last few years into a vital tool
  useful for investigating trends and specific
  situations in a lot of scientific disciplines.