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digital marketing courses

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Title: digital marketing courses


1
NETTECH INDIA
  • DIGITAL MARKETING

2
SEO
  • Search engine optimization (SEO) is the process
    of increasing the quality and quantity of website
    traffic.
  • SEO refers to the improvement of unpaid results
    (known as "natural" or organic" results), and
    excludes direct traffic/visitors and the purchase
    of paid placement. 
  • Primarily SEO pertains to search engine.
  • SEO may target different kinds of search,
    including image search, video search, academic
    search news search, and industry-specific vertical
    search engines.

3
SMO
  • Social media optimization (SMO) is the use of a
    number of outlets and communities to generate
    publicity to increase the awareness of a product,
    service brand or event.
  • SMO is similar to search engine optimization, in
    that the goal is to generate web traffic and
    increase awareness for a website.
  • social media optimization refers to optimizing a
    website and its content to encourage more users
    to use and share links to the website across
    social media and networking sites. 
  •  SMO also refers to software tools that automate
    this process, or to website experts who undertake
    this process for clients.

4
PPC
  • Pay-per-click (PPC), also known as cost per
    click (CPC), is an internet advertising model
    used to drive traffic to websites.
  • Pay-per-click is commonly associated with
    first-tier search engines (such as Google Ads and
    Bing Ads). 
  • Pay-per-click, along with cost per
    impression and cost per order, are used to assess
    the cost effectiveness and profitability of
    internet marketing. 
  •  Pay-per-click (PPC) has an advantage over cost
    per impression in that it conveys information
    about how effective the advertising was.

5
Thank you
  • Contact here9870803004
  • https//www.nettechindia.com/
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