5 SIMPLE STEPS TO ORGANIZE A ROADSHOW

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5 SIMPLE STEPS TO ORGANIZE A ROADSHOW
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Introduction

• Roadshows are the ultimate marketing field events
  and have numerous advantages to a company. One,
  they are a casual way to talk to your customers
  about your products and services in a laid-back
  manner.
• As you travel from city to city, you are
  increasing your brand visibility and getting
  direct contact with potential customers. This
  creates a connection that can very well increase
  your conversion rates.
• You get to interact with active customers on a
  one-on-one basis. top roadshow advertising
  services in madurai top roadshow advertising
  services in madurai not only provides room to
  up-sell and cross-sell but provides valuable
  feedback and reviews on your company.

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Location

• A roadshow trumps other marketing initiatives
  because it goes to where the customer is. Let the
  data you have to inform the location to pick.
• Basically, you should base it on where there is
  the highest concentration of active accounts and
  potential for new accounts.
• This will increase the chances of high
  attendance.

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Make it exciting

• With your audience in mind, formulate the content
  of your message.
• However, make the general theme exciting and
  interesting.
• People expect a roadshow to have its fair share
  of fun and excitement.
• Move your presentation from the rigid office
  format to a more interesting and interactive
  format.
• Consider having your salespeople on hand to
  answer questions or technical teams to do product
  demonstrations and so on.
• If you have no products, this is an opportunity
  to introduce your products without it coming off
  as too salesy or like a pitch.

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Timing

• Do your research well and ensure that there will
  be nothing bigger than your event on the day of
  the roadshow.
• You do not want to compete for attention with
  other major events.
• The weather patterns too may come into play. An
  extremely hot summer afternoon does not encourage
  people to go to an outdoor event.
• With proper foresight and planning, you can find
  the perfect day.

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Conclusion

• There is nothing like too much promotion. Start
  promoting your roadshow early enough. Let the
  cities you will be visiting know about it in
  advance.
• Use your social media to hype your roadshow.
• Create as much awareness and buzz as possible to
  bring in the numbers.
• At the roadshows think of branded giveaways.
• If you are looking for Roadshow Advertisements,
  you can rely on best roadside advertising boards
  in Madurai.