Media Kit : Billboard/ Hoarding Advertising in India - PowerPoint PPT Presentation

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Media Kit : Billboard/ Hoarding Advertising in India

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Large Outdoor Structure display Ads. Typically placed in traffic areas, alongside roads. Conventional Way of Outdoor Advertising. High Brand Exposure, a wide range of shapes & sizes which Creates an everlasting impression. – PowerPoint PPT presentation

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Title: Media Kit : Billboard/ Hoarding Advertising in India


1
  • Billboards/Hoardings

http//www.buymediaspace.com/outdoor-advertising/c
ategory/billboard
2
INTRODUCING www.buymediaspace.com
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3
Billboard
Make an impact while on the go!
  • Large Outdoor Structure display Ads.
  • Typically placed in traffic areas, alongside
    roads.
  • Conventional Way of Outdoor Advertising.
  • High Brand Exposure
  • Wide range of shapes sizes
  • Creates everlasting impression.

4
Innovations
5
Classic/Bulletin Board
  • Used for a long period of time.
  • Generally large in size.
  • Used on highways as well as streets with high
    traffic
  • Attracts both pedestrians as well as people in
    their vehicles.
  • People in moving vehicles can easily read
    adverts.
  • Can be further categorized into Lit Non Lit.

6
Vinyl Board
  • Bright, colorful and usually spray painted with
    UV resistant paint.
  • Digitally painted banners made with the help of
    large inkjet printers.
  • Have a life upto 3-4 years.
  • Commonly used as company logos or for any special
    events.

7
3-D Billboard
  • Artistic latest category of Billboards.
  • Designed in such a way that the image pops out of
    the board
  • The emphasis on the product is increased
    manifolds.

8
Digital Billboard
  • Usually placed at central business points or high
    traffic areas,
  • Ensure that they are seen by maximum number of
    individuals.
  • They can also be seen displaying stock market
    prices, video ads, placing still ads.
  • Expensive as compared to traditional hoardings.
  • Very effective at catching the attention of the
    audience and promote your business.

9
Innovations
  • Billboard Advertising has seen many innovations,
    latest being 3-D and Digital Billboards.
  • However, there are two upcoming types of
    Billboard Advertising
  • Mobile Billboards
  • They are able to go directly to their target
    audience by being placed wherever there is heavy
    foot traffic due to an event including convention
    centres, train stations, airports and sports
    arenas.
  • Scented Billboards
  • This involves pairing the visual with its smell
    dispersing it during rush hour since smell is a
    really powerful tool to attract customers. For
    e.g.a billboard with an image and fragrance of
    pizza would drive anyone crazy and make them
    hungry enough to grab one!
  • Do you want to execute something out of the box?
    Lets discuss!

10
  • Materials Used

11
  • The Advantages

Hard to ignore Impossible to ignore the giant
colorful adverts placed on the sides of the
roads. Visible even from far distance.
Strategic location Can be placed to target
consumers by placing adverts in the locations
dominant by prospective customers.
Diverse audience Grabs attention of one all.
Be it a motorist, a person driving a car,
travelling on a bus or even a pedestrian walking
on the road.
Always working You could pay to run an ad on
other medias, but commercial IS played a few
times a day. While a billboard is working 24/7.
12
Challenges
Billboards may get damaged and torn in harsh
weather conditions like storm or rains
Only a limited information can be given via
hoarding even though huge space is available for
advertisement
Visibility hindrance can arise if the sight of
billboard is blocked by a tree or a branch
13
About Us
BuyMediaSpace is a PAN India Marketing and
Advertising Agency for all offline advertising
campaigns, with over 22 years of industry
experience. We  understand the importance of
Branding and Advertising very well provide you
with creative tailor made solutions on Auto
Rickshaw Advertising in India, helping you
present your best self to the potential customers
and building an edge over your competitors. Mail
us support_at_buymediaspace.com Contact us 63602
14181
14
Our Clients
15
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