GlobalLogic - AI is the future of media

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AI is the Future of Media
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About GlobalLogic

• For 17 years, GlobalLogic has partnered with
  businesses across every major industry to make
  amazing products and connect the dots between
  people, products, and business opportunities.
  Now, in an increasingly digital world that places
  the consumer at the center of every interaction,
  were showing businesses how they can connect the
  dots back to consumers, innovate within
  predictable budgets, and bring the next
  generation of digital products and services to
  market.

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AI is the future of media

• From video content analysis tools to video
  recommendation engines, AI has already made an
  impact on the media industry and its only
  going to keep evolving.

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• Artificial intelligence is likely one of the most
  used buzzwords of our time. No matter whether you
  are in the automotive industry, healthcare,
  retail or something else, everyone is talking
  about AI. The media industry is no exception
  from NAB to IBC, from Europe to the US, this
  phrase is resonating on every industry events
  floor. We can argue for a long time whether AI
  will boost the economy or kill industries, how
  many new innovative businesses will emerge, how
  many people might become unemployed, how secure
  AI-based solutions might be, and so on. Im
  pretty sure this could be a great topic for a
  live debate. But lets leave aside these
  philosophical aspects and focus more on
  potential and capabilities.

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AI is Already Gaining Traction

• Most media industry players already boast some
  kind of AI-based solution implementation within
  their business workflows. Netflix can be easily
  called a pioneer here because of its intelligent
  cast compilation and viewer data analytics (e.g.,
  House of Cards) the sophisticated deep
  learning and computer vision algorithm that is
  applied to its recommendation engine, and which
  is far beyond the industry standard and is still
  evolving and all the way back to its video
  encoding, which analyzes each shot in a video and
  compresses it without affecting the image
  quality, thus reducing the amount of data it
  uses.

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• Comcast uses machine learning models (among other
  solutions) to predict customer issues right
  before they occur. According to Adam Hertz, VP of
  Engineering at Comcast, their technology is 90
  accurate in terms of predicting if a technician
  needs to drive to a subscribers home to fix a
  connectivity problem.7 Major tech vendors like
  Amazon, Microsoft, IBM, and of course Google are
  also working hard in this direction. Lets take
  for example Microsoft and its Azure AI platform.
  From pre-built AI, to customizable ML and deep
  learning services and tools, you can find all you
  need to upgrade your solutions and services with
  cognitive capabilities, natural language
  processing, etc.

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Areas Where AI is Disrupting the Media Industry

• Content
• User Experience
• Video Workflows

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• In a nutshell, if you have specific, well-defined
  tasks that consist of repetitive and not creative
  work, then it might be a good case to consider
  the power of AI. The same is true if you have
  tons of data and use more than a few people to
  play with it.