Copywriting Content

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What is Copywriting and Why Is It Not Content
Marketing?
Chapter 1
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Copywriting and content marketing arent
synonymous with one another, but theyre often
used in the same context, which makes the terms
highly confusing.
Content marketing refers to writing content with
a marketing purpose. It is commonly used in
blogs, articles, videos and white papers.
Copywriting, on the other hand, is written to the
reader to make them take action. Whether its
buying a product, following a companys social
media profile or visiting the store, the purpose
is to generate action. Copywriting is used for
landing pages, direct mail campaigns, sales
pages, and infomercials.
Traditionally content marketing and copywriting
were two different tasks, that was until Internet
marketers got savvy and realized the two should
be part of the same group. Today content
marketing and copywriting should be done
together.



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What is Copywriting Then?
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If a website is focused solely on content
marketing, the company is wasting its money and
content efforts. There are thousands of blogs and
websites out there today that have excellent
content, but unfortunately they only have a
handful of people reading it.
Poor copywriting can be the downfall of even the
best blogs and websites. Copywriting is striking,
compelling and still attracts search engines. If
you notice your website or blog lacks in digital
traffic, it might be due to the fact your
copywriting is inefficient.


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What is Effective Copywriting?
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Headlines that grab reader attention and make.
Headlines that are clever and offer reader
benefit making them want to read more.
Content that specifically benefits the reader.
Content that builds up trust, authority and brand
identity.
A website that gains positive social attention
and proves to readers it is the place to read and
keep reading.
Content with a clear call to action that tells
readers what steps they should take next such
as signing up for updates, visiting a social
media profile, etc.
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You can hire copywriters for a multitude of
projects, including
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Writing blogs for your website
Updating or writing fresh content for your site
Creating email newsletters, responses and email
marketing campaigns
Writing articles for SEO
Creating sales advertisements or landing pages
Writing eBooks
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Contact-
ContentDaDa Content Writing Service

Address-
19, 1st Floor, Minor Trustpuram 3rd Cross Street,
Choolaimedu
Chennai - 600094

• Call us-
• 8189887788
• 9944526954