Facebook advertising steps

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(No Transcript)
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Definition

• Facebok, the most popular social network, has
  developed a targeting technology which allows
  advertisements to reach a specific audience. This
  is within the Facebook product called Facebook
  Ads, which is available to users and businesses
  alike. While posting an ad through the Facebook
  Ad Manager, an advertiser is provided a set of
  characteristics that will define his target
  market. Facebook calls this audience targeting.

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Buyers journey

• Awareness
• Consideration
• Conversion
• Customer delight

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Target audience

• Demographic factors
• Age
• Gender
• Language
• Family background
• Education
• Interest

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Steps to create Facebook Ad campaign

• Create ad
• Marketing objective
• Setup ad account
• Ad set name
• Facebook page
• Audience
• Budget
• Schedule
• Ad format
• Link and call to action

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• Facebook ad types

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• Thank You